Trade Event Marketing Assoc Manager

EssilorLuxottica - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

About the position

The Trade Event Marketing Associate Manager at EssilorLuxottica plays a crucial role in supporting the planning and execution of various initiatives related to large industry tradeshows. This position requires collaboration with Eyecare and Eyewear brand stakeholders, as well as service teams, to ensure a strong brand presence and effective activations at these events. The Trade Event Marketing Manager will also engage with the Community Marketing team to assist with day-to-day marketing activities, ensuring that all efforts align with the company's strategic goals. In this role, the manager will lead the budget tracking for major US industry tradeshows, working closely with agency and brand partners to plan and execute events. This includes overseeing vendor set-up, payment processes, ordering, shipping, and activation logistics. Effective communication is essential, as the manager will coordinate with brand partners, event organizers, and internal teams, organizing and leading weekly planning calls to ensure all stakeholders are aligned. Additionally, the Trade Event Marketing Associate Manager will be responsible for the development and approval of all messaging, graphics, and digital assets used at events. They will manage an internal event tracker and timeline to provide accurate information for planning and reporting purposes. The role also involves assisting in the development and planning of regional pop-up events, ensuring a consistent look and feel across all marketing materials. The manager will contribute to presentation development, research, and forecasting to support the overall marketing strategy.

Responsibilities

• Lead the budget tracking for major US industry tradeshows.
• Work with agency and brand partners to plan and execute events, including vendor set-up and payment, ordering, shipping, and activation.
• Communicate effectively with brand partners, event organizers, and service teams, organizing and leading weekly event planning calls.
• Collaborate with brand teams for the development and approval of messaging, graphics, and digital assets for events.
• Manage the internal event tracker and timeline for accurate planning and reporting.
• Assist in the development and planning of regional pop-up events, creating a consistent look and feel.
• Support presentation development, research, and forecasting.

Requirements

• Bachelor's Degree in Business or Marketing.
• 3+ years of experience in marketing or events.
• Ability to travel up to 50% of the time.
• High level of organization and coordination capabilities, including managing orders, calendars, budgets, and event logistics.
• Deep understanding of community relationships and brand authenticity.

Nice-to-haves

• Knowledge of and passion for event planning.
• Prior industry relationships and experience in event planning.
• Expertise in PowerPoint, SAP, and Excel.

Benefits

• Health care coverage
• Retirement savings plan
• Paid time off/vacation
• Employee discounts
• Competitive bonus and/or commission plan