Tradeshow and Event Marketing ManagerNew San Mateo, CA United States

$125,000 - $170,000/Yr

Verkada - San Mateo, CA

Full-time - Mid Level

San Mateo, CA

1,001-5,000 employees

Publishing Industries

About the position

The Tradeshow and Event Marketing Manager at Verkada will lead the planning and execution of various trade shows and events across North America. This role is crucial for developing strategies that align with the company's demand generation goals, managing all aspects of event logistics, and collaborating with multiple teams to ensure successful participation in industry events. The ideal candidate will have a strong background in event management and a proven track record of executing large-scale events.

Responsibilities

• Develop and implement a North America tradeshow and event strategy aligned with Verkada's demand generation and geo goals.
• Collaborate with field marketing peers, sales, and product teams to define event objectives, messaging, deliverables, speaking slots, and participation.
• Plan pre, during, and post-event communication, engagement, and measurement with the Americas Acquisition Team.
• Manage all aspects of events including booth design, materials, shipping, on-site setup, vendor relationships, contracts, staff scheduling and training.
• Track follow-up and collaborate with the Acquisition and sales teams to measure results and evaluate future participation.

Requirements

• 5+ years of professional non-internship marketing experience building, executing, and scaling multiple complex events and trade shows, ideally within high technology.
• Strong event management, project management, budget management, and reporting experience.
• Experience negotiating with and managing external suppliers, agencies, and venues.
• Ability to frequently travel nationally and internationally, including weekends and holidays, for up to a week.
• Bachelor's Degree or equivalent of 4+ additional years of work experience.

Nice-to-haves

• Demonstrable experience creating creative, unexpected, and successful event and/or campaign experiences.

Benefits

• Healthcare programs with premiums 100% covered for employees and 80% for family premiums.
• Nationwide medical, vision, and dental coverage.
• Health Saving Account (HSA) and Flexible Spending Account (FSA) options.
• Expanded mental health support.
• Paid parental leave policy and fertility benefits.
• Flexible PTO and personal sick time.
• Professional development stipend.
• Wellness/fitness benefits.
• Healthy lunches and dinners provided daily.