Transactions Marketing & SEM Lead

Resprop Management - Austin, TX

Full-time - Mid Level

Austin, TX

10,001+ employees

Administrative and Support Services

About the position

The Marketing SEM/SEO Lead at ResProp Management is responsible for developing and executing targeted marketing strategies across digital channels for a portfolio of properties. This role involves collaboration with various teams to enhance brand development and optimize marketing efforts, focusing on search engine marketing (SEM) and search engine optimization (SEO). The lead will oversee the planning, implementation, and management of paid media marketing products, ensuring alignment with community goals and maximizing return on investment through data analytics and performance metrics.

Responsibilities

• Collaborate with others to plan, design, and implement scalable SEO and SEM programs for the portfolio.
• Track the success of marketing campaigns and report on key metrics, making recommendations to property managers and regional managers.
• Provide support to onsite teams with day-to-day marketing needs, including onboarding and offboarding processes.
• Manage backend setup and testing for marketing initiatives.
• Conduct monthly calls with vendors to discuss campaign performance and optimization strategies.
• Optimize conversion tracking and reporting processes.

Requirements

• 3-5 years of experience in digital marketing and brand development.
• Strong preference for marketing experience in the multifamily property management industry.
• Demonstrated ability to self-develop capabilities using industry trends and tools.
• Bachelor's degree from a 4-year accredited university required.
• Experience with Google's toolkit, PPC, SEO, Programmatic Advertising, Social Media Tactics, SEMRush, and Looker.

Benefits

• Competitive salary
• Medical, Dental, & Vision Benefits
• 401(k) retirement plan
• Competitive Paid Time Off
• Discounted rent at any properties owned by ResProp Management