TurboTax Technical SEO Manager

About the position

Join the TurboTax Holistic Search team as a TurboTax Technical SEO Manager. With deep technical SEO expertise and a robust track record, play a key role in optimizing organic search tied to top line business metrics (traffic, logins, units). With 6+ years in the field, and strong critical thinking skills, you'll leverage your ability both to strategize and to implement in our dynamic, fast-paced org. Embrace the opportunity to be part of a results-focused team dedicated to continuous improvement and innovation in SEO.

Responsibilities

• Champion technical SEO best practices organization-wide to bolster organic search traffic and meet rigorous business goals each year, including successfully influencing teams from ideation to execution.
• Provide deep technical SEO oversight and management of site architecture, platform migrations, technology decisions, crawling/rendering, subdomains, international SEO, and more.
• Reimagine the TurboTax SEO strategy in partnership with other SEO leaders, aligning with short-term and long-term business objectives.
• Employ advanced SEO techniques for AI Overviews, Chatbot, Schema, CWV, AMP, ASO and other optimization strategies.
• Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics), ensuring SEO principles are integrated from design through coding.
• Lead with effective communication at the right altitude for different audiences, and actively seek feedback from internal and external stakeholders-including agency partners-to build trust and cooperation across teams.
• Passionate about data, analyzing and interpreting user behavior and search performance to evolve SEO strategy with data-backed insights.
• Lead SEO tracking, refine attribution across devices (desktop, mobile web, mobile app), and help deliver insightful performance reporting.
• Lead SEO testing requirements, evangelizing best practices across teams for sitewide A/B, multivariate, geo and personalization tests from concept to implementation.
• Integrate seamlessly with the PPC team and broader digital marketing channels, employing a data-driven approach to maximize outcomes and ROI.
• Manage app store optimization strategies to maximize mobile app visibility and download rates.
• Inspire and effectively manage agency partners and contractors to deliver their best work for the TT SEO team.

Requirements

• BA/BS in Marketing, Business Administration, Computer Science, or a related field.
• 6-10 years of hands-on, advanced technical SEO experience; PPC and Holistic Search familiarity a plus.
• Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other key industry tools.
• Outstanding analytical and problem-solving skills with a proven ability to make decisions based on data.
• Strong entrepreneurial spirit with a documented record of innovation and a 'test & learn' approach, who leads by example.
• Exceptional communication skills, adept at offering and receiving constructive feedback to strengthen team and cross-departmental relationships.
• Highly organized and detail-oriented, with an ability to manage multiple priorities and align them with the organization's strategic goals.
• Passionate about SEO with an ongoing commitment to staying on the cutting edge of search marketing trends.

Benefits

• Competitive compensation package with a strong pay for performance rewards approach.
• Expected base pay range for this position in Southern California is $120,000-162,000.
• Eligible for a cash bonus, equity rewards and benefits, in accordance with applicable plans and programs.