UIF Marketing Manager, Acquisition & Growth (Hybrid schedule)

Full-time - Mid Level

Southfield, MI

About the position

The UIF Marketing Manager of Acquisition and Growth will drive new customer acquisition and sustainable growth across all product lines (Home Financing, Vehicle Financing, and Deposit Accounts) by developing and executing data-driven, targeted marketing campaigns across digital and community channels. They are responsible for website management & optimization, digital marketing & analytics, online brand building & reputation, product marketing, market research, events & partnerships focused on acquisition, compliance management for acquisition activities, content strategy for acquisition, and budget management for acquisition initiatives. They will also leverage data insights from the UIF Data Center extensively to optimize campaign performance and website effectiveness and maximize Return on investment (ROI). They will also manage relationships with external agencies supporting digital marketing efforts.

Responsibilities

• Develop and implement comprehensive, data-driven acquisition marketing strategies across all relevant digital channels (SEM, Paid/Organic Social Media, Display Advertising, Email Marketing, Website) and targeted community initiatives.
• Plan, execute, and continuously optimize high-performing digital and social media marketing campaigns, ensuring precise data-driven targeting, compelling personalization, and maximum Return on Investment (ROI).
• Own the bank's WordPress website and social media presence. Optimize website SEO and UX for lead generation and application conversion.
• Utilize the UIF Data Center, Google Analytics, SiteImprove, CRM, and social media analytics platforms to track campaign performance, generate insightful data-rich reports, and extract actionable insights.
• Develop compelling and fully compliant marketing materials for all financial product lines, ensuring clear communication of benefits and strong alignment with ethical finance principles and brand values.
• Manage the full acquisition marketing budget across all channels and activities. Track expenditures and provide regular reports to the VP of Marketing.
• Foster strong working relationships and collaborate closely with the VP of Marketing, Sales teams, Marketing Design Executive, Compliance Department, and other relevant departments.
• Lead online reputation management initiatives and actively manage the bank's brand presence across Google Business and key social media platforms.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• Minimum 6+ years of progressive experience in data-driven digital marketing, with a strong focus on customer acquisition and performance optimization.
• Proven experience in planning, executing, and optimizing digital marketing campaigns across SEM, Paid Social, Display Advertising, Email Marketing, and website optimization.
• Strong expertise in website management (WordPress platform), SEO principles, and UX optimization for conversion.
• Proficiency in using Google Analytics, Google Looker Studio (or similar data visualization tools), SiteImprove, CRM systems, and data analysis tools.
• Experience managing digital advertising agencies and driving measurable ROI.
• Solid understanding of marketing compliance and financial advertising regulations.
• Excellent written and verbal communication, presentation, collaboration, and project management skills.
• Self-motivated, detail-oriented, and able to thrive in a fast-paced, data-driven environment.
• Passion for ethical finance and alignment with the organization's values.

Nice-to-haves

• Strong design skills with the ability to create visually appealing and effective digital assets.
• Proven experience with Canva, Adobe design software (Photoshop, Illustrator, etc.).
• Experience in managing social media accounts and developing social media strategies.
• Experience in marketing automation and email marketing.
• Excellent written and verbal communication skills with the ability to create engaging content for various digital platforms.
• Strong analytical skills with the ability to measure and analyze data to make data-driven decisions.
• Experience prioritizing, executing, and managing multiple simultaneous projects and tasks.