Spellbinders - Phoenix, AZ
posted 2 months ago
Based in Arizona, USA, Spellbinders inspires crafters and DIY'ers to pursue a creative life by offering die cutting machines and intricate die designs that cut, emboss, and stencil. Entering the craft and hobby market in 2003, Spellbinders introduced the Wizard™ Universal Craft Tool and a unique, patented collection of dies unlike any introduced before or since. Always on the cutting edge in introducing innovative tools to the market, machines can cut over 50+ materials. Spellbinders product lines include more than 2,500 products, allowing crafters, hobbyists, artists, and teachers to create one-of-a-kind, beautiful art projects. Check us out at spellbinderspaperarts.com. We're looking to expand our digital marketing team to help drive our ecommerce sales channel in the United Kingdom and Europe. The ideal candidate must be a self-starter and have the ability to articulate and champion marketing best practices and standards for the UK and European markets. This role will be based in the United States and will work very closely with our UK fulfillment team. Key responsibilities include managing the ecommerce website using Shopify, which encompasses product loading, merchandising, and managing pages. The candidate will assist in overall marketing strategic planning in the UK and EU markets, manage the overall email and SMS strategy, and be responsible for writing copy and collaborating with the marketing & graphic design team to design email, SMS, social media, paid ads, and on-site merchandising assets. Additionally, the role involves building and managing detailed automated email flows to drive maximum revenue, implementing a lead profiling or scoring system, driving A/B testing and optimization, measuring and reporting performance of all digital marketing campaigns, and identifying trends and insights to optimize spend and performance based on the insights.