EssilorLuxottica - Miami, FL
posted 4 months ago
EssilorLuxottica is a global leader in the design, manufacture, and distribution of fashion, luxury, and sports eyewear. The Ultra Luxury Brand Ambassador will play a crucial role in maximizing quality brand distribution to achieve both sales and image goals for their brands across their designated territory. This position requires the development of customer business plans that effectively balance both sell-in and sell-through efforts. The Brand Ambassador will be responsible for cultivating new business opportunities and driving standards with distribution, training events, productivity, and merchandising to provide best-in-class customer service. The Ultra Luxury Brand Ambassador will achieve quarterly sales targets, average unit price, distribution, and door productivity targets for their respective brands. They will partner closely with the local synergy team to coordinate business and customer relationships effectively. The role involves developing and adhering to an effective call cycle to achieve the desired service frequency within independent accounts, ensuring at least two visits per quarter. Building strong working relationships at all levels within the practices and businesses they manage, including doctors, opticians, and store managers, is essential. Additionally, the Brand Ambassador will drive assortment plans with customers, successfully onboard all customers with pre-booking for each collection, and proactively manage all facets of distribution within the designated territory. This includes audit management, openings, closings, and parallel cases. Ensuring brand visual merchandising standards are met and refreshing POP materials to elevate the brand is also a key responsibility. The Brand Ambassador will utilize all brand materials to conduct regular staff training, reinforcing knowledge and ensuring consistent messaging to patients and consumers. The role also involves cultivating the existing customer base while partnering with the local sales team to prospect for new potential in the market. Developing and conducting trunk shows and other consumer events to create brand awareness and drive sales is part of the job. Acting as an ambassador of the Ultra Luxury brands, the Brand Ambassador will ensure customers adhere to established brand standards, maintaining brand equity.