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Upmarket & Enterprise, Manager

$85,500 - $128,300/Yr

Cci Services - Springdale, AR

posted about 2 months ago

Full-time - Mid Level
Springdale, AR
Construction of Buildings

About the position

The Upmarket/Enterprise Digital Marketing Manager at CCI Corporate Services, LLC is responsible for developing and managing comprehensive digital marketing strategies aimed at generating high-quality leads from enterprise clients. This role requires a blend of strategic thinking and hands-on execution to optimize the digital experience on the company website and enhance the lead funnel.

Responsibilities

  • Oversee the day-to-day management of the company website, ensuring it is up-to-date, user-friendly, and optimized for lead generation and overall engagement
  • Create and execute digital marketing strategies that align with business objectives and target enterprise clients
  • Develop and implement comprehensive lead generation strategies specifically targeting enterprise-level clients
  • Utilize marketing automation tools to nurture leads through the sales funnel, segment audiences, and track engagement
  • Work closely with the marketing strategy and sales team to ensure alignment on lead qualification criteria and follow-up processes
  • Stay informed about industry trends, competitive landscape, and customer needs to identify new lead generation opportunities
  • Conduct A/B testing on campaigns to optimize performance and increase conversion rates
  • Collaborate with UX/UI designers, product managers, sales, marketing strategy, digital enablement teams, and developers to ensure a seamless user experience across all digital touchpoints
  • Manage relationships with Digital Agency to support the online experience and create an optimal digital journey.

Requirements

  • Bachelor's degree in a related discipline and 6 years' experience in a related field, or a master's degree and 4 years' experience, or a Ph.D. and 1 year of experience, or 10 years' experience in a related field
  • 5+ years of experience in B2B digital marketing, preferably in an enterprise environment
  • Proven track record of developing successful digital marketing strategies and campaigns
  • Proficiency in digital marketing tools (e.g., Adobe Experience Manager and Salesforce)
  • Excellent analytical skills and ability to interpret data to drive decision-making
  • Strong communication and interpersonal skills, with the ability to work collaboratively across teams
  • Experience in digital lead generation and digital customer acquisition strategies for B2B markets.

Nice-to-haves

  • Experience with design tools (e.g., Figma) is a plus
  • BS/BA degree in related discipline strongly desired (i.e., Marketing, Business, etc.)
  • Experience in telecommunications industry desired.

Benefits

  • Flexible vacation with pay
  • Seven paid holidays throughout the calendar year
  • Up to 160 hours of paid wellness annually for personal or family wellness
  • Additional paid time off for bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
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