Upmarket & Enterprise, Manager

$88,300 - $147,100/Yr

Cox Communications - West Warwick, RI

Full-time - Mid Level

West Warwick, RI

1,001-5,000 employees

Broadcasting and Content Providers

About the position

The Upmarket/Enterprise Digital Marketing Manager at Cox Communications is responsible for developing and managing comprehensive digital marketing strategies aimed at generating high-quality leads from enterprise clients. This role requires a blend of strategic thinking and hands-on execution to optimize the digital experience on the company website and enhance the lead funnel.

Responsibilities

• Oversee the day-to-day management of the company website, ensuring it is up-to-date, user-friendly, and optimized for lead generation and overall engagement.
• Create and execute digital marketing strategies that align with business objectives and target enterprise clients.
• Develop and implement comprehensive lead generation strategies specifically targeting enterprise-level clients.
• Utilize marketing automation tools to nurture leads through the sales funnel, segment audiences, and track engagement.
• Work closely with the marketing strategy and sales team to ensure alignment on lead qualification criteria and follow-up processes.
• Stay informed about industry trends, competitive landscape, and customer needs to identify new lead generation opportunities.
• Conduct A/B testing on campaigns to optimize performance and increase conversion rates.
• Collaborate with UX/UI designers, product managers, sales, marketing strategy, digital enablement teams, and developers to ensure a seamless user experience across all digital touchpoints.
• Manage relationships with digital agencies to support the online experience and create an optimal digital journey.

Requirements

• Minimum Bachelor's degree in a related discipline and 6 years' experience in a related field.
• 5+ years of experience in B2B digital marketing, preferably in an enterprise environment.
• Proven track record of developing successful digital marketing strategies and campaigns.
• Proficiency in digital marketing tools (e.g., Adobe Experience Manager and Salesforce).
• Excellent analytical skills and ability to interpret data to drive decision-making.

Nice-to-haves

• Experience with design tools (e.g., Figma) is a plus.

Benefits

• 401(k)
• 401(k) matching
• Adoption assistance
• Bereavement leave
• Dental insurance
• Health insurance
• Military leave
• Paid wellness days
• Flexible vacation days
• Paid time off for jury duty
• Paid time off for voting
• Paid time off for volunteering
• Parental leave
• COVID-19 vaccination leave