Torklaw - Irvine, CA

posted about 2 months ago

Full-time - Executive
Irvine, CA
Professional, Scientific, and Technical Services

About the position

At TorkLaw, we are dedicated to providing exceptional legal representation to individuals who have suffered injuries due to the negligence of others. Our team is composed of experienced and compassionate professionals who are committed to fighting for the rights and best interests of our clients. We are seeking a dynamic and experienced Chief Marketing Officer to join our executive team. This role is ideal for a visionary professional who excels in both strategic thinking and hands-on execution within the marketing domain. The successful candidate will be pivotal in driving our firm's marketing efforts to enhance our brand visibility and client acquisition. The Chief Marketing Officer will develop and implement comprehensive marketing strategies that align with the firm's goals and enhance its market presence. This role involves leading and expanding the marketing department, nurturing a team of marketing professionals, and managing significant budgets for both traditional and digital marketing channels. The CMO will spearhead our digital marketing initiatives, including SEO, PPC, social media, and content marketing, to generate leads and elevate our online presence. Additionally, the CMO will enhance client engagement through innovative community and event marketing, analyze market trends and marketing data to continuously refine our marketing efforts, and work collaboratively across departments to integrate marketing strategies with overall business objectives.

Responsibilities

  • Develop and implement comprehensive marketing strategies that align with the firm's goals and enhance its market presence.
  • Lead and expand the marketing department, nurturing a team of marketing professionals.
  • Manage significant budgets for both traditional and digital marketing channels, ensuring optimal allocation for maximum impact.
  • Spearhead our digital marketing initiatives, including SEO, PPC, social media, and content marketing, to generate leads and elevate online presence.
  • Enhance client engagement through innovative community and event marketing.
  • Analyze market trends and marketing data to continuously refine our marketing efforts and improve performance.
  • Work collaboratively across departments to integrate marketing strategies with overall business objectives.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree or MBA preferred.
  • Proven marketing leadership experience of over 8 years, ideally within a professional services or law firm setting.
  • Strong background in digital marketing, with demonstrated successes in improving online visibility and lead generation.
  • Expertise in managing traditional media and advertising buys, with a keen understanding of optimizing marketing spend.
  • Excellent leadership skills with experience building and mentoring a team.
  • Data-driven mindset with a capacity to translate analytics into actionable marketing strategies.
  • Ability to operate both at a strategic level and be hands-on in implementing marketing activities.
  • Strong interpersonal and communication skills, capable of working effectively with diverse teams and stakeholders.
  • Experience managing budgets in excess of $3 million.

Benefits

  • 12 paid holidays annually
  • 10 days of paid vacation annually
  • 10 days of sick leave annually
  • Medical insurance
  • 401(k) with 4% fully vested safe-harbor company match
  • Communications stipend for remote employees
  • Regular firm events (happy hours, team building, holiday party, etc)
  • Laptops are replaced every 3 years. After 3 years, your work laptop will become your personal laptop.
  • Access to Crypto Arena Private Suite for Games and Concerts
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