US Brand Manager, Aveeno Body Activations and Communications

$98,000 - $167,900/Yr

Kenvue - Montgomery, NJ

Full-time - Mid Level

Montgomery, NJ

10,001+ employees

Chemical Manufacturing

About the position

The Brand Manager for Aveeno Body Activations and Communications at Kenvue is responsible for leading brand strategies and communications to drive growth and ensure successful product launches. This role requires a strategic and creative individual who can thrive in a fast-paced environment, manage a team, and collaborate with various business partners to achieve brand objectives.

Responsibilities

• Lead two direct reports focused on national brand communications and NPI launch excellence, and shopper and consumer promotions.
• Develop and execute NPI launch strategies to maximize sell-in and achieve strong POS results post-launch.
• Ensure the US brand growth team receives necessary assets from the Brand Development Team and address any content gaps.
• Collaborate with Megabrand and Shopper teams to support key NPI launches and address any resource gaps with senior leadership.
• Oversee the development of retail and shopper toolkits to ensure excellent execution of physical availability best practices.
• Establish processes for claims development to ensure competitive and impactful messaging.
• Partner with Consumer Business Intelligence and Health of Business Analytics teams to inform pipeline strategy with consumer insights.

Requirements

• A minimum of a Bachelor's degree is required.
• At least 8 years of prior professional experience is required.
• Prior experience in the consumer-packaged goods industry, marketing, brand management, or a related field is necessary.
• Previous experience managing people is required.

Nice-to-haves

• Ability to manage and inspire a team of direct reports.
• Ability to lead and execute tasks as needed.
• Creative and strategic thinking skills.
• Strong executive communication skills for diverse audiences.
• Excellent project management and organizational skills.
• Strong interpersonal skills for building relationships with stakeholders.

Benefits

• Annual base salary ranging from $98,000 to $167,900.
• Competitive Total Rewards Package including salary, bonus, and benefits.
• Paid Company Holidays and Paid Vacation.
• Volunteer Time Off.
• Learning and Development Opportunities.
• Employee Resource Groups.