US M&M’S Digital Commerce Manager

Mars Incorporated - Newark, NJ

Full-time - Mid Level

Newark, NJ

10,001+ employees

Food Manufacturing

About the position

The US M&M'S Digital Commerce Manager will lead the strategy and execution for selling M&M'S on third-party ecommerce channels and social commerce in the US. This role is crucial for driving the growth of sales for various M&M'S products on online marketplaces, managing product portfolios, pricing, content, and inventory, while collaborating with multiple teams to ensure seamless execution and performance.

Responsibilities

• Define the strategy for ongoing rapid and profitable growth in Marketplace sales channel.
• Deliver significantly sustained profitable growth via product assortment, channel expansion, pricing, promotions, and marketing.
• Manage the advertising budget and optimize placements and campaigns to drive incremental sales and high ROAS, in partnership with Performance Marketing Agency.
• Help oversee and coordinate inventory planning and shipments, working in collaboration with the Supply Chain and Planning teams.
• Brief the Creative Team on assets required for product content and digital advertising in a timely manner and ensure required project deadlines are met.
• Actively test and analyze product pages and landing pages to increase ROI and drive incremental volume.
• Monitor health, performance, and resolve issues that may arise including order fulfilment and customer service.
• Develop plans for key sales periods including Amazon Prime Day and Black Friday/Cyber Monday.
• Track and improve digital merchandising fundamentals to drive business performance.
• Report on business performance weekly and monthly during sales meetings.
• Regularly report on performance against KPIs (current plan and prior year) for channel.
• Suggest ideas and for new products and partner with Merchandising team to bring to life.
• Maintain awareness of marketplace best practices, industry trends, benchmarks, and competitive activity.
• Contribute to the annual digital marketing strategy and planning processes as needed.

Requirements

• Minimum of a BA/BS in Marketing or Business Administration required
• 4 years of digital marketing experience at a similar level
• Previous experience with Amazon and Walmart platforms preferred
• Previous hands-on experience with Amazon Seller/Vendor Central
• Ability to make business decisions using data and test-and-learn approach
• Creative thinker, with strong analytical skills
• Excellent written, verbal, and interpersonal communication skills

Benefits

• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.