US Marketing Coordinator

Fraser Yachts - Fort Lauderdale, FL

Full-time - Entry Level

Fort Lauderdale, FL

Motor Vehicle and Parts Dealers

About the position

The US Marketing Coordinator at Fraser Yachts plays a crucial role in the Global Marketing Team, focusing on organizing and executing US-based events such as boat shows and luxury events. This position supports the marketing team in creating materials and analyzing digital strategies, requiring a well-rounded individual who excels in marketing communications and multi-tasking. Key responsibilities include event coordination, merchandising, social media management, and marketing reporting.

Responsibilities

• Ensure smooth execution of US events in alignment with global marketing strategy.
• Organize invitations, visitor registrations, and follow-up tracking via CRM tools.
• Collaborate with the US Marketing Manager on event messaging and logistics.
• Establish event objectives, develop concepts, and oversee operations.
• Manage vendor relationships and oversee on-site event management.
• Track and analyze event metrics and feedback for future improvements.
• Manage all aspects of merchandise purchasing and inventory.
• Collaborate with Digital and Yacht Marketing Strategists for digital promotional material.
• Update the company website with new content and manage website updates.
• Maintain regular reporting for all yachts in the US fleet.

Requirements

• Proficiency in written and spoken English; other languages (French, Spanish) are a bonus.
• Previous experience organizing and managing events.
• Good copywriting skills and understanding of core marketing messaging.
• Proficiency in Adobe Creative Suite (Photoshop, InDesign), Word, Excel, and PowerPoint.
• Good working knowledge of social media and digital strategies.

Nice-to-haves

• Video editing skills
• Experience with CRM tools
• Knowledge of yacht industry trends

Benefits

• Full-time position
• Competitive salary range
• Opportunities for professional growth