US Marketing Coordinator

MarineMax - Fort Lauderdale, FL

Full-time

Fort Lauderdale, FL

Motor Vehicle and Parts Dealers

About the position

The US Marketing Coordinator will be an integral part of the Global Marketing Team, focusing on organizing and executing US-based events such as boat shows and luxury events. This role involves supporting the marketing team in creating materials and analyzing digital strategies, ensuring smooth marketing operations, and enhancing brand awareness.

Responsibilities

• Ensure smooth, efficient execution of US events in alignment with the global marketing strategy.
• Set up and follow clear, efficient event processes to ensure timely and budget-compliant delivery.
• Organize invitations, visitor registrations, and follow-up tracking and analysis via CRM tools.
• Collaborate with the US Marketing Manager on event messaging, advertising, and logistics.
• Establish event objectives, develop concepts, create timelines, plan details, book venues, and oversee operations.
• Manage vendor relationships, including hiring, firing, and day-to-day communication.
• Prepare marketing material packs, merchandise, and other on-site materials; manage RSVPs.
• Oversee on-site event management: setup, registration, staffing, and customer interactions.
• Track and analyze event metrics and feedback for future strategy improvements.
• Stay updated on industry trends to identify new engagement opportunities.
• Attend various boat shows and events, including occasional nights and weekends.
• Manage all aspects of merchandise purchasing, ordering, and inventory.
• Propose new branded items for distribution at events.
• Maintain and manage stock lists for the US, ensuring timely reorders.
• Research and manage appropriate gifts for key clients.
• Oversee merchandise budget, vendor communication, and management.
• Collaborate with Digital and Yacht Marketing Strategists to collate digital promotional material.
• Update the company with new images, content, and landing pages.
• Manage updates in the CMS, including event, builder, and destination pages.
• Oversee new hire announcements and their publication on the website.
• Maintain regular reporting for all yachts in the US fleet.
• Provide insights and recommendations to optimize marketing strategies based on report findings.
• Assist the marketing team with various projects, including marketing administration, event planning, digital and social media coordination.

Requirements

• Excellent communication skills and adept at working both as a team and autonomously.
• Fluent English in both oral and written communications.
• Previous experience organizing and managing events.
• Good copywriting skills.
• Understanding of core marketing and communication messaging and how to engage with potential clients.
• Good working knowledge of social media and digital production/publishing/scheduling/analytics platforms.
• Proficiency in Adobe Creative Suite, including Photoshop and InDesign, Word, Excel, and PowerPoint; video editing skills are a bonus.
• Good working knowledge of digital and social media strategies.
• Excellent ability to work under pressure, extremely well organized, able to multi-task and work on multiple projects simultaneously and prioritize.
• Excellent attention to detail and high standards.
• Self-motivated and confident in your ability to deliver.

Nice-to-haves

• Other languages would be a bonus (French, Spanish).