US Marketing Director, Public Sector

Schneider Electric - Nashville, TN

Full-time - Senior

Nashville, TN

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The US Marketing Director, Public Sector is a strategic role responsible for defining and executing the marketing and communications strategy for the public sector, including state, local, and education markets. The primary goal is to measurably increase revenue contribution through effective marketing campaigns and communication strategies that align with business objectives. This position focuses on boosting awareness and preference for Schneider Electric solutions among key decision-makers and influencers in the public sector, utilizing customer insights and competitive feedback to drive demand generation and customer engagement.

Responsibilities

• Create a segment marketing strategy to support the strategic annual growth plan and update quarterly.
• Develop Unique Value Proposition and positioning in prioritized end-markets to grow and maintain customer relationships.
• Partner with Channel and Segment teams, local market intelligence, and government relations to define marketing programs for Public Sector customers.
• Develop public affairs communications strategy to drive engagement and preference for Schneider Electric.
• Manage Voice of Customer programs to define buying behaviors and market trends.
• Own and manage the marketing promotional budget.
• Ensure optimized integrated marketing mix to align with commercial market segments.
• Define, monitor, and manage key performance indicators and dashboards.

Requirements

• Proven experience in marketing strategy development and execution, particularly in the public sector.
• Strong understanding of customer insights and competitive analysis.
• Experience in demand-generation campaigns and customer engagement strategies.
• Ability to translate customer needs into actionable marketing plans.

Nice-to-haves

• Experience in brand management and lead generation in a B2B environment.
• Familiarity with public affairs communications and government relations.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Professional development opportunities