US Velsipity Consumer Marketing Director

$149,200 - $248,600/Yr

Pfizer - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

Chemical Manufacturing

About the position

The US Velsipity Consumer Marketing Director at Pfizer is a pivotal role focused on leading innovative marketing strategies for Velsipity, a newly FDA-approved treatment for Ulcerative Colitis. This position involves developing consumer advertising campaigns, managing media budgets, and collaborating with cross-functional teams to enhance patient awareness and engagement. The role is designed for an experienced marketer who can drive significant initiatives and contribute to the brand's growth in a competitive market.

Responsibilities

• Lead the development of insights-driven, direct to consumer advertising campaigns.
• Support the execution of short- and long-term consumer strategies and tactics.
• Manage branded consumer tactics across the omnichannel ecosystem, including Digital TV/Video.
• Oversee campaign evolution and media strategy across various platforms.
• Develop a holistic learning and measurement plan to evaluate marketing initiatives and optimize ROI.
• Collaborate with US HCP and Access teams to improve patient outcomes and ensure cohesion across customers.
• Champion innovation and seek learnings from other brands and industries.
• Mentor other marketers on the team.

Requirements

• 10+ years of broad pharmaceutical experience.
• Bachelor's degree required.
• US Consumer brand marketing experience is required.
• Demonstrated strategic and tactical marketing capabilities with proven creative and analytical skills.
• Strong team player with prior experience in TV/Video production and OPDP submissions.
• Proven track record of working cross-functionally and driving alignment and action.
• Strong business acumen with excellent communication skills for diverse audiences.

Nice-to-haves

• MBA preferred.
• Demonstrated ability to influence and collaborate with peers.
• Experience in developing and coaching others.
• Ability to oversee and guide the work of colleagues to achieve meaningful outcomes.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid holidays
• Parental leave
• Relocation assistance
• Vision insurance