(USA) Senior Director, Marketing Intelligence- Sams Club

$110,000 - $220,000/Yr

Sam's Club - Bentonville, AR

Full-time - Senior

Bentonville, AR

Merchant Wholesalers, Durable Goods

About the position

The Senior Director, Marketing Intelligence at Sam's Club is responsible for creating and implementing a framework to measure the impact of marketing investments across the organization. This role focuses on optimizing marketing performance through data-driven insights and collaboration with various teams, including Retail, Membership, and Ecommerce. The position aims to unify consumer marketing data and enhance decision-making processes related to marketing strategies and media investments.

Responsibilities

• Develop and implement the framework for assessing and optimizing marketing performance across all channels and lines of business.
• Lead development of marketing KPIs and frameworks tied to sales and commercial objectives.
• Develop standardized reporting practices and dashboard requirements for marketing decision making.
• Assess and implement tools for effective marketing data strategy and insights interpretation.
• Steer the enablement and application of customer-driven capabilities in planning and media activation.
• Provide marketing subject matter expertise with Finance teams for establishing commercial objectives.
• Review channel activity and lead interpretation of marketing campaigns across the funnel.
• Collaborate with cross-functional stakeholders and media agency partners to define objectives and optimize marketing strategies.

Requirements

• 10+ years of marketing experience, with 7+ years in marketing analytics or equivalent.
• 5+ years of experience managing teams with a proven track record of collaborative leadership.
• Experience developing full-funnel, cross-channel measurement and insights tools.
• Deep understanding of full-funnel marketing measurement and interpretation best practices.
• Experience implementing new technology stack and data analytics across an enterprise.
• Exceptional communication and interpersonal skills.

Nice-to-haves

• Agency or client-side experience in marketing analytics.
• Experience in matrixed organizations and ability to collaborate with non-directs.
• Consulting experience.
• Project Management Professional Certification.
• Six Sigma Black Belt Certification.

Benefits

• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company-paid life insurance.
• Paid time off benefits including PTO, parental leave, family care leave, and bereavement.
• Short-term and long-term disability benefits.
• Company discounts and Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees.