(USA) Senior Manager, Product Marketing, SEO

$117,000 - $234,000/Yr

Walmart - Sunnyvale, CA

Part-time,Full-time - Mid Level

Sunnyvale, CA

General Merchandise Retailers

About the position

The Senior Manager, SEO at Walmart Business is responsible for driving the SEO strategy and execution to enhance traffic, revenue, and customer acquisition for the Walmart Business platform. This role involves collaborating with various internal teams to ensure alignment and consistency in SEO efforts, while also analyzing performance data to identify opportunities for improvement. The position is critical in operationalizing SEO processes and developing actionable insights to support the growth of Walmart Business, which focuses on serving small and medium businesses, non-profits, and government entities.

Responsibilities

• Develop and execute SEO strategy and tactics to drive SEO traffic, revenue, and acquisition for Walmart Business.
• Lead SEO data tracking and reporting processes to identify performance trends and key opportunities for the SEO program.
• Implement research, monitor, and analyze SEO performance to identify improvement opportunities.
• Oversee the development and execution of SEO strategies to improve search engine rankings and increase qualified traffic.
• Conduct competitive analysis to identify opportunities for improvement and differentiate the website from competitors.
• Collaborate cross-functionally with internal teams, including Walmart.com SEO team, marketing, site-merchandising, products, and Engineering, to ensure consistent deliverables and alignments.
• Monitor and track performance metrics using analytical tools, providing regular reporting and recommendations for optimization.
• Execute weekly, monthly, and ad-hoc SEO reports and dashboards to track business KPIs and other SEO-specific metrics.
• Identify search insights and behaviors for different personas of targeted customers.
• Develop and implement keyword research to identify audience-based target keywords.
• Implement SEO research, analysis, and recommendation processes at different stages of content development projects.
• Lead projects to optimize site/page structure, crawling, indexing, and key page elements and tags.
• Lead link building opportunities with relevant and authoritative domains.
• Develop and execute tracking and reporting strategy on business KPIs and SEO performance metrics.
• Research and test new ideas, trends, and technologies within SEO, Content Marketing, Social, and other Digital Marketing channels.
• Develop and deliver SEO training sessions to educate the organization on the capabilities, uses, and benefits of SEO decisions.

Requirements

• 2-4 years of SEO or similar experience, or 2-4 years of Product Marketing experience in an e-Commerce environment.
• B.S. in Marketing, Business, Digital Media, or related field (preference for those with an analytic education).
• Experience in defining SEO priorities and navigating ambiguity.
• Strong execution skills in operationalizing processes and product roadmaps.

Nice-to-haves

• Master's Degree in Business Administration.

Benefits

• 401(k) match
• Stock purchase plan
• Paid maternity and parental leave
• PTO
• Multiple health plans
• Incentive awards for performance
• Short-term and long-term disability
• Company discounts
• Military Leave Pay
• Adoption and surrogacy expense reimbursement
• Live Better U education benefit program covering tuition, books, and fees.