Walmart - Sunnyvale, CA
posted about 1 month ago
The Senior Manager, SEO, is a pivotal role within the Business division, which focuses on providing services to small and medium businesses, non-profits, and government entities. This position is responsible for driving the SEO strategy and execution to enhance online visibility, increase traffic, and ultimately boost revenue and customer acquisition. The ideal candidate will possess a strong background in SEO, demonstrating the ability to navigate complex challenges and execute strategies effectively. This role requires collaboration with various internal teams, including marketing, product, and engineering, to ensure alignment and consistency in deliverables. The Senior Manager will also oversee the development of SEO strategies aimed at improving search engine rankings and increasing qualified traffic to the Business website. In this role, you will be tasked with developing and executing comprehensive SEO strategies and tactics that drive traffic and revenue. You will lead the tracking and reporting processes to identify performance trends and key opportunities within the SEO program. This includes conducting competitive analyses to identify areas for improvement and differentiation from competitors. You will also be responsible for monitoring performance metrics using analytical tools, providing regular reports, and making recommendations for optimization. Additionally, you will implement keyword research to identify target keywords and lead link-building opportunities with authoritative domains. The Senior Manager, SEO, will play a crucial role in educating the organization on SEO capabilities and benefits, developing training sessions to enhance understanding across teams. This position is essential for ensuring that the Business division leverages SEO effectively to meet its growth objectives and enhance its market presence.