(USA) Senior Manager, Product Marketing

$117,000 - $234,000/Yr

Walmart - Sunnyvale, CA

Full-time - Mid Level

Sunnyvale, CA

General Merchandise Retailers

About the position

The Senior Manager, Product Marketing will lead the SEO strategy and execution for a new business offering focused on small and medium businesses, non-profits, and governments. This role is crucial in driving traffic, revenue, and customer acquisition through effective SEO practices, while collaborating with various internal teams to ensure alignment and consistency in deliverables.

Responsibilities

• Develop and execute SEO strategy and tactics to drive SEO traffic, revenue, and acquisition for Business.
• Lead SEO data tracking and reporting processes to identify performance trends and key opportunities for the SEO program.
• Implement research, monitor and analyze SEO performance, and identify improvement opportunities.
• Oversee the development and execution of SEO strategies to improve search engine rankings and increase qualified traffic.
• Conduct competitive analysis to identify opportunities for improvement and differentiate the website from competitors.
• Collaborate cross-functionally with internal teams, including SEO team, marketing, site-merchandising, products, and Engineering, to ensure consistency in deliverables and alignments.
• Monitor and track performance metrics using analytical tools, providing regular reporting and recommendations for optimization.
• Execute weekly, monthly, and ad-hoc SEO reports and dashboards to track business KPIs and other SEO-specific metrics.
• Identify search insights and behaviors for different personas of targeted customers.
• Develop and implement keyword research to identify audience-based target keywords.
• Implement SEO research, analysis, and recommendation processes at different stages of content development projects.
• Lead projects to optimize site/page structure, crawling, indexing, and key page elements and tags.
• Lead link building opportunities with relevant and authoritative domains.
• Develop and execute tracking and reporting strategy on business KPIs and SEO performance metrics.
• Research and test new ideas, trends, and technologies within SEO, Content Marketing, Social, and other Digital Marketing channels.
• Develop and deliver SEO training sessions to educate the organization on the capabilities, uses, and benefits of SEO decisions.

Requirements

• 2-4 years of SEO or similar experience, or 2-4 years of Product Marketing experience in an e-Commerce environment.
• B.S. in Marketing, Business, Digital Media, or related field (preference for those with an analytic education).
• Experience in defining SEO priorities and navigating ambiguity.
• Strong execution skills in operationalizing processes and product roadmaps.

Nice-to-haves

• Master's Degree in Business Administration.

Benefits

• 401(k) match
• Stock purchase plan
• Paid maternity and parental leave
• PTO
• Multiple health plans
• Incentive awards for performance
• Short-term and long-term disability
• Company discounts
• Adoption and surrogacy expense reimbursement
• Paid time off for vacation, sick leave, holidays, or other purposes
• Education assistance for associates and dependents.