USAM Product Marketing Manager

$170,000 - $190,000/Yr

Agency 21 - New York, NY

Full-time - Mid Level

New York, NY

Specialty Trade Contractors

About the position

The Product Marketing Manager (PMM) at 21Shares will lead the go-to-market (GTM) strategy for the company's U.S. asset management business, focusing on digital asset ETFs. This role is pivotal in driving marketing strategy, product positioning, and messaging, ensuring successful product launches and scaling. The PMM will collaborate with various teams to develop and execute strategies that enhance product awareness and adoption in a fast-paced, innovative environment.

Responsibilities

• Lead the go-to-market strategy for 21Shares' U.S.-based digital asset ETFs, ensuring successful product launches and scaling.
• Leverage market research, client analysis, and competitive intelligence to inform GTM strategy and differentiation.
• Develop product positioning, messaging, and marketing plans for new launches in close collaboration with sales, product, and finance teams.
• Partner with product teams to influence the roadmap based on market and customer insights.
• Create and execute post-launch marketing campaigns that drive awareness, adoption, and retention of digital asset products.
• Collaborate on sales collateral, training materials, and presentations to equip sales teams with the tools they need to succeed.
• Serve as the voice of the customer internally and externally, representing 21Shares in industry events and with partners.
• Collaborate with cross-functional teams to ensure alignment and consistency across all marketing and product initiatives.

Requirements

• 5+ years of product marketing experience, preferably in asset management, financial services, or fintech.
• Proven experience in developing and executing go-to-market strategies for financial products.
• Strong analytical skills, ability to use data to drive decision-making, and attention to detail.
• Excellent communication and storytelling skills, with the ability to translate complex concepts into clear and compelling messaging.
• Ability to manage and lead multiple projects and work cross-functionally in a fast-paced environment.
• Passion and interest for digital assets.

Benefits

• Competitive compensation
• Excellent benefits
• Opportunity to grow in a fast-paced, innovative environment