User Acquisition Manager

$92,000 - $97,000/Yr

Bumble - New York, NY

Full-time - Mid Level

New York, NY

Performing Arts, Spectator Sports, and Related Industries

About the position

The User Acquisition Manager at Bumble Inc. is a critical role focused on executing growth strategies for the company's product portfolio. This position involves managing app install campaigns, optimizing acquisition strategies, and collaborating with various teams to enhance user acquisition efforts.

Responsibilities

• Plan, buy, and optimize user acquisition campaigns across various channels.
• Analyze the effectiveness of campaigns across multiple channels and geographies, optimizing campaign and creative performance to meet KPIs.
• Work closely with the Growth Creative team to introduce new ad creatives and collaborate on creative strategy.
• Support the launch and expansion of user acquisition in new markets and channels using competitive and market intelligence.
• Produce reports and presentations, including daily pacing and tracking against plan, providing insightful commentary and recommendations.
• Contribute proactively to team meetings, initiatives, and knowledge-sharing.

Requirements

• 2-4 years of proven experience in performance marketing and/or mobile user acquisition.
• Strong analytical skills with the ability to make data-driven decisions.
• Experience leveraging acquisition channels to drive revenue/user acquisition growth.
• Experience working within a distributed team across different geographies.
• Direct experience with analytics and attribution solutions, with exposure to data visualization and BI tools.

Benefits

• Medical
• Dental
• Vision
• 401(k) match
• Unlimited Paid Time Off Policy