UX Copywriter

About the position

Shutterstock is on a journey to redefine the future of creative content. We believe that creativity is the key to unlocking human potential, and we are committed to providing our customers with the tools, services, and resources they need to bring their ideas to life. Our global team of diverse and talented designers are made up of talented, fun, and caring people who bring unique skill sets, perspectives, and personalities to a team that respects autonomy and advocates for our customers. We are seeking a talented UX Copywriter to join the Brand Studio Team and become an expert in Shutterstock's product and service offerings while helping translate our brand vision and voice across all platforms. In this role, you'll write copy that delivers the best possible user experience while driving user acquisition, activation, utilization, and retention. You'll be an end-to-end contributor, collaborating with cross-functional teams from concept through delivery on projects ranging from small features to large system-wide initiatives.

Responsibilities

• Write clear, concise, on brand, and compelling copy for websites, calls to action, and microcopy at user inflection points.
• Create and optimize copy for landing pages and pricing pages.
• Develop in-product messaging and on-site banners.
• Craft user onboarding sequences, emails, and activation campaigns.
• Write notifications, error messages, and tooltips.
• Gather, distill, and deliver recommendations based on user experience data.
• Write SEO-optimized content that ranks well and converts.
• A/B test copy variations to improve key metrics.
• Develop growth-focused microcopy for critical user journey touchpoints.
• Optimize onboarding flows to improve user activation and utilization rates.
• Work across in-house creative teams, Events, Product Design, Product Management, Marketing, and other teams to maintain consistent and compelling messaging.
• Partner with the SEO team to ensure copy follows best practices.
• Coordinate with designers and engineers to ensure high-quality implementation.
• Participate in user testing and gather feedback to iterate and improve copy.
• Sync with data analysts to analyze user behavior analytics to inform your decisions.
• Help develop content systems integrated into the Design System.
• Stay current with and share growth marketing, product growth, and UX writing best practices.

Requirements

• 5+ years of experience in UX writing or related field.
• Strong understanding of user-flow and funnel optimization.
• Expertise in SEO copywriting and optimization techniques.
• Experience creating and optimizing user onboarding flows.
• Experience with user testing, product experimentation, and leveraging research and analytics.
• Deep understanding of behavioral psychology and its application to UX writing.
• Collaborative spirit with a problem-solving mindset.
• Proactive, self-starter attitude.
• Strong presentation and facilitation skills with the ability to work with senior stakeholders.
• Portfolio demonstrating content that simplifies and beautifies the overall user experience.

Nice-to-haves

• Experience with Google Analytics, HubSpot, FullStory, Lyssna, and others.
• Ability to proactively analyze data, distill info, and report back/make copy recommendations.

Benefits

• Direct impact on the success of the company.
• Flexibility to work between home and office.
• Generous and competitive benefits package.