UX Researcher

Ford - Santa Fe, NM

Full-time - Mid Level

Santa Fe, NM

Transportation Equipment Manufacturing

About the position

As a Voice of the Customer (VOC) Data Analyst for Digital Product Design at Ford, you will play a critical role in shaping the future of our products by harnessing data-driven insights. This position involves collaborating closely with product design, engineering, and product teams to uncover valuable customer insights, identify trends, and drive software design decisions, ultimately inspiring consumer-driven decision making.

Responsibilities

• Gather and explore relevant data sources to support product design initiatives.
• Manage data pipelines for collecting and storing customer data from both internal and external sources.
• Collaborate with cross-functional teams to define data requirements to support business goals.
• Analyze user sentiment, behavior, usage patterns, and product performance metrics.
• Synthesize internal and syndicated data, trends, and market insights to identify actionable improvement opportunities.
• Support internal survey program design, planning, and execution, including supplier management of sampling, fielding, data capture, and reporting.
• Create CX metrics and compelling reports and dashboards to communicate customer experience findings to stakeholders.
• Present data-driven insights in a clear and concise manner to inform design decisions.
• Collaborate with CX and UX researchers to integrate qualitative insights with quantitative data.
• Ensure data integrity, quality, and security in compliance with industry best practices and regulations.

Requirements

• Bachelor's degree in a quantitative field (e.g. business analytics, data science, research, statistics, management information systems, economics, psychology, or related area).
• Proven experience (3-5 years minimum) as a data or consumer research analyst, with a focus on user experience analysis.
• Demonstrable experience with data extraction, manipulation, transformation, cleaning, validation, and other 'wrangling' to prepare datasets for analysis.
• Adept at statistical analysis, problem definition, and hypothesis testing.
• Working knowledge of market research methods and principles, such as sampling, questionnaire design, analysis, and storytelling.
• Proficiency in survey development and fielding tools such as Qualtrics, UserZoom, UserTesting, etc.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.