UX Strategist and UI Designer

$70,000 - $85,000/Yr

New York Film Academy - New York, NY

Full-time - Mid Level

New York, NY

Educational Services

About the position

New York Film Academy is seeking a UX Strategist and UI Designer who will play a pivotal role in enhancing the user experience (UX) and user interface (UI) design of the NYFA website. This position is responsible for ensuring that the website is user-friendly, visually appealing, and optimized for various audiences, particularly prospective students. The UX Strategist and UI Designer will lead efforts to create a seamless customer journey across multiple digital platforms, including the NYFA website and marketing materials. This role involves hands-on management of website updates, focusing on usability, SEO, and clear content presentation. The ideal candidate will have a strong background in UX/UI design, particularly in the context of higher education marketing, and will be adept at collaborating with cross-functional teams to integrate user experience principles into all aspects of marketing and communication strategies. In addition to website management, the UX Strategist and UI Designer will be responsible for designing and developing various media for recruitment and marketing purposes, including emails, landing pages, digital ads, and video content. This role requires a deep understanding of the prospective student journey and the ability to create engaging content that drives enrollment. The candidate will also oversee email marketing campaigns, ensuring that they align with enrollment goals and effectively reach target audiences. The position is full-time and hybrid, requiring in-person attendance on campus 1-2 days a week for collaboration and content capture. The UX Strategist and UI Designer will report directly to the Senior Director of Marketing and will be expected to stay current with industry trends and best practices in UX and digital design.

Responsibilities

• Develop and refine UX strategies that align with organizational goals and user needs.
• Design interactions that enhance user engagement and improve overall user satisfaction.
• Own the day-to-day oversight of website UX and UI design through hands-on website editing in WordPress, including layout, functionality, content flow, user interface, and all aspects related to User Experience and customer journey.
• Regularly audit and review the website to make recommendations on improving user experience, content, navigation, and other aspects to support all NYFA goals, especially enrollment goals.
• Manage design and UX development from strategy through to website production.
• Apply analytical thinking about customer journeys and content flows to the website, email communication sequences, and marketing content.
• Oversee and create email marketing campaigns including layout design, strategy, email list logic, and preparation of email lists through relevant audience segmentation.
• Create drip campaigns and multi-email sequence campaigns to engage various target audiences.
• Review email data to make recommendations for improvements.
• Create digital ads, video ads, social media ads, email headers, and other digital marketing campaigns and assets as needed.
• Collaborate with cross-functional teams to integrate user experience design principles into all project development phases.
• Regularly collaborate with Web and Marketing staff to ensure all aspects of the website, landing pages, digital ads, blog, emails, apps, and other promotional materials are providing the best user experience and clear messaging for prospective students.
• Strategically create new media to attract and incentivize new users, audiences, and students.
• Develop mockups, UX and creative direction, and recommendations for the web and marketing teams based on UX best practices.
• Support and improve SEO performance through UX principles, including using tools and reporting from Google Analytics and/or SemRush.
• Collaborate on new and creative marketing strategies and ideas to address business goals and meet consumer needs.
• Develop a monthly, quarterly, and yearly website review and email campaigns strategy and calendar that aligns with enrollment goals and admissions calendar.
• Act as an internal point person to various departments for the website, website updates, and user experience-related projects.
• Review and collaborate on online college guide profiles.
• Maintain and evolve brand and UX guidelines, and champion those resources across the company.
• Multi-task to complete assignments under deadline, and make quick turnarounds on projects.
• Supervise freelancers if/when needed.
• Maintain industry knowledge, staying abreast of industry trends and best practices related to UX and digital design.

Requirements

• Bachelor's degree in Design, Marketing, UX Strategy, UX Design, UX Writing, Media, Advertising, Business, Communications and/or Technology, English, or related field.
• 5+ years developing and overseeing UX and design for websites, and developing content for web and marketing materials.
• Expert experience in WordPress, and hands-on experience in creating website design and front-end interfaces.
• Proficient in User Experience (UX) Strategy, Design, and/or content creation for websites, landing pages, emails, and digital marketing.
• Experience in Pardot and Salesforce or other similar CRM systems.
• Knowledge of UX and web reporting tools like Google Analytics, SemRush, HotJar, and/or Moz.
• Strong knowledge of SEO and SEO optimization for websites and online content.
• Experience working in a fast-paced multi-tasking environment and delivering results that drive enrollment with attention to detail.
• Proficient in Design and Digital Media software.
• Proficient in Microsoft Suite and Google documents.

Nice-to-haves

• Experience in Higher Education, Education, or Online Learning.
• Strong knowledge of higher education student journey and enrollment marketing strategies.
• Interest in and basic knowledge of film, media, and performing arts.