Vertical Marketing Manager, Enterprise Verticals

$85,500 - $128,300/Yr

Cci Services - Springdale, AR

Full-time - Mid Level

Springdale, AR

Construction of Buildings

About the position

The Vertical Marketing Manager is responsible for developing and executing targeted marketing strategies for specific industry verticals such as government, education, healthcare, quick serve restaurants, banking, and manufacturing. This role involves collaboration with cross-functional teams to create customized campaigns and sales enablement materials that align with each vertical's unique business goals and customer needs. The manager will oversee market research, competitive analysis, and event management to ensure strong brand positioning and lead generation, while also managing budgets and tracking campaign performance to optimize ROI.

Responsibilities

• Develop and execute tailored marketing strategies for each vertical, defining objectives, key messages, and performance metrics in collaboration with sales, product, and operations teams.
• Create and deliver sales materials, provide training, and share insights on vertical-specific trends to ensure sales teams effectively engage enterprise customers.
• Conduct ongoing market research and competitor analysis to keep marketing strategies competitive and relevant, adapting messaging as industry trends and regulations evolve.
• Plan and manage vertical-specific events, webinars, and conferences, collaborating with stakeholders to ensure lead generation and strong industry positioning.
• Ensure cohesive messaging across all channels, aligning marketing efforts with product launches, industry trends, and vertical-specific priorities.
• Manage the marketing budget for each vertical, track performance metrics, and adjust strategies to improve efficiency and ROI.

Requirements

• Bachelor's degree in a related discipline and 6 years' experience in a related field, or a master's degree and 4 years' experience, or a Ph.D. and 1 year of experience, or 10 years' experience in a related field.
• Strong knowledge of Microsoft Word, Excel, PowerPoint, SalesForce, and Marketing Cloud or other equivalent email marketing platform.
• Strong analytical skills, excellent communication and project management abilities, and proficiency in marketing automation and CRM tools.
• Demonstrated 'matrix management' experience and ability to drive programs and get things done in a virtual leadership environment.

Nice-to-haves

• Experience in vertical marketing desired.

Benefits

• 401(k) with a generous company match
• Comprehensive healthcare
• Life and disability benefits
• Adoption assistance
• Pet insurance
• Discounts on travel and cars
• Flexible vacation policy
• Paid holidays
• Paid wellness hours
• Bereavement leave
• Time off to vote
• Jury duty leave
• Volunteer time off
• Military leave
• Parental leave
• COVID-19 vaccination leave