Vertical Product Marketing Manager, Financial Services

$121,000 - $232,000/Yr

Tiktok - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Vertical Product Marketing Manager for Financial Services at TikTok will focus on driving revenue and activation strategies within a specific sales vertical. This role involves collaborating with sales leadership and product marketers to develop go-to-market strategies, understand customer pain points, and influence product development. The manager will be responsible for full-funnel marketing efforts, ensuring that TikTok's advertising solutions meet the needs of clients in the financial services sector.

Responsibilities

• Own the activation strategy and revenue for the assigned vertical.
• Focus on revenue and scaled activation through sales enablement.
• Become an expert on the vertical and customer needs, understanding the entire product suite as it relates to the vertical.
• Partner with cross-functional teams to drive vertical product adoption.
• Collaborate closely with the sales team to understand user pain points and prioritize solutions.
• Lead vertical understanding, opportunity assessment, and customer feedback to represent the vertical with product teams.
• Demonstrate a strong understanding of the TikTok ecosystem and competitive landscape to develop effective vertical activations.

Requirements

• BA/BS degree
• 5+ years of experience in product marketing or product strategy with advertising products, ideally with Financial Services expertise.
• 5+ years of significant experience in a specific industry vertical, such as as a salesperson or vertical product marketing manager.

Nice-to-haves

• Experience partnering with and influencing product teams to represent market requirements.
• Experience partnering with and influencing sales teams and developing go-to-market strategies.
• Strong communication and case-building experience.

Benefits

• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Paid Personal Time Off (PPTO)
• Paid sick days
• Paid Parental leave
• Mental and emotional health benefits through EAP and Lyra
• Gym and cellphone service reimbursements