Vertical Product Marketing Manager, Financial Services

$148,800 - $244,000/Yr

Tiktok - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is seeking a Vertical Product Marketing Manager to join the North America Monetization Product Strategy & Operations team. This role focuses on driving revenue and activation strategies for a specific sales vertical, acting as a strategic partner to Sales leadership and Global Product Marketers. The manager will be responsible for understanding customer needs, developing go-to-market strategies, and influencing product development to enhance client partnerships and drive business growth.

Responsibilities

• Own the activation strategy and revenue for the assigned vertical with a full-funnel focus.
• Drive revenue and scaled activation through sales enablement.
• Become the expert on the vertical and customer needs, understanding the entire product suite as it relates to the vertical.
• Collaborate with cross-functional teams to drive vertical product adoption.
• Work closely with the Sales team to understand user pain points and prioritize solutions for product development.
• Lead vertical understanding, opportunity assessment, and customer feedback, representing the vertical with Product teams.
• Demonstrate a strong understanding of the TikTok ecosystem and competitive landscape to develop effective vertical activations.

Requirements

• BA/BS degree
• 5+ years of experience in product marketing or product strategy with advertising products, ideally with Financial Services expertise and upper-funnel brand experience.
• 5+ years of significant experience in a specific industry vertical (as a salesperson, vertical product marketing manager, or similar role).

Nice-to-haves

• Experience partnering with and influencing product teams to represent market requirements.
• Experience partnering with and influencing sales teams and developing go-to-market strategies.
• Strong communication and case-building experience in upper-funnel/brand advertising.

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with company match
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
• Flexible Spending Account (FSA) options
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• 401K company match
• Gym and cellphone service reimbursements