Vice President, Brand and Creative

Laseraway - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

101-250 employees

Personal and Laundry Services

About the position

The Vice President of Brand and Creative at LaserAway is a strategic leadership role focused on developing and executing brand strategies that enhance the company's market position. This position requires a visionary leader with a strong background in creative project management, digital marketing, and brand development, who can inspire and lead a team of creative professionals to produce compelling campaigns and narratives that resonate with consumers.

Responsibilities

• Lead and manage a team of creative professionals, including designers, copywriters, and other specialists.
• Craft and execute a brand strategy that secures long-term success and differentiates the company in the marketplace.
• Develop and implement creative approaches that enhance brand recognition and drive engagement.
• Collaborate with the marketing team to create effective paid marketing campaigns.
• Work closely with marketing and martech teams to improve website and app design/experience.
• Oversee the production of visual and written content for various marketing channels.
• Ensure all creative outputs meet brand standards and project objectives.
• Stay updated on industry trends and best practices to drive innovation.
• Present creative concepts and strategies to internal stakeholders and clients.
• Improve throughput of creative assets and overall workflow efficiencies.

Requirements

• Bachelor's degree in Marketing, Fine Arts, Design, or related field.
• Minimum of 5 years of proven experience in a creative leadership role.
• 2-3 years of experience leading brand strategy initiatives.
• Strong portfolio showcasing creative projects and campaigns.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in design software and tools.
• Knowledge of digital marketing trends and technologies.

Nice-to-haves

• Experience in the aesthetic or healthcare industry.
• Familiarity with UX design principles.
• Experience with social media marketing and content creation.

Benefits

• Competitive base pay with uncapped commission potential.
• Comprehensive health, dental, and vision insurance.
• Robust 401(k) plan with company matching.
• Generous PTO, including holidays and vacation days.
• Substantial discounts on all LaserAway products and services.