Vice President, Digital Marketing Analytics

Cmi Media Group - Cherry Hill, NJ

Full-time - Senior

Cherry Hill, NJ

About the position

The Vice President, Digital Marketing Analytics at CMI Media Group is a pivotal role that focuses on leveraging data to enhance healthcare outcomes. This position is designed for a dynamic and experienced leader who thrives on uncovering insights that drive strategic decisions. The successful candidate will lead a talented team in delivering best-in-class analytical solutions tailored to the needs of clients in the healthcare sector. The role encompasses overseeing the strategic direction of measurement and analysis plans, ensuring they align with client business objectives. This includes analyzing campaign performance, identifying trends, and providing actionable optimization recommendations to enhance client outcomes. In addition to analytical oversight, the Vice President will serve as a trusted advisor and point of escalation for both internal and external stakeholders. This involves addressing analytical inquiries and providing data-driven insights that inform decision-making processes. The role also requires collaboration with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights to clients. Building and nurturing client relationships, particularly within their analytics departments, is crucial for demonstrating the value of CMI Media Group's services. The Vice President will spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring the team to reach them. Staying at the forefront of the industry is essential, as the role involves exploring and evaluating new measurement methodologies and analytical technologies. Furthermore, the Vice President will play an active role in new business development, leveraging their expertise to identify opportunities and develop innovative analytical solutions. Representing CMI Media Group at key industry events will also be part of the responsibilities, showcasing the company's thought leadership and building relationships with industry peers.

Responsibilities

• Lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives.
• Oversee the analysis of campaign performance, identifying trends, opportunities, and providing actionable optimization recommendations.
• Serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights.
• Collaborate with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights.
• Cultivate and strengthen client relationships, particularly within their analytics departments, fostering trust and demonstrating the value of our services.
• Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring your team to achieve them.
• Remain at the forefront of the industry, exploring and evaluating new measurement methodologies and analytical technologies.
• Play an active role in new business development, leveraging your expertise to identify opportunities and develop innovative analytical solutions.
• Represent CMI Media Group at key industry events, showcasing our thought leadership and building relationships with industry peers.

Requirements

• 10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis.
• 7+ years of experience building and managing high-performing teams, fostering a collaborative and results-oriented environment.
• Proven leadership skills and a track record of building strong client relationships, demonstrating exceptional communication and interpersonal skills.
• Experience managing and coordinating multiple projects across internal teams, prioritizing effectively and delivering high-quality work under tight deadlines.
• Experience or education in the pharmaceutical industry is a plus, demonstrating an understanding of the unique challenges and opportunities within this sector.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus, showcasing your deep understanding of analytical methodologies.

Nice-to-haves

• Experience or education in the pharmaceutical industry is a plus, demonstrating an understanding of the unique challenges and opportunities within this sector.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus, showcasing your deep understanding of analytical methodologies.