Vice President, Digital Marketing

Sodexo•Tampa, FL

10d•Remote

About The Position

The Vice President, Digital Marketing at Sodexo is a high-impact strategic leadership role responsible for driving brand awareness, high-quality lead generation, and reputation across all priority digital channels for Sodexo's NORAM region. This executive will define the vision for an integrated digital ecosystem, ensuring that content, channels, marketing technology, automation, and analytics work together to effectively reach, engage, and convert key audiences. The role involves leading the Digital Content & Communication, Digital Performance Marketing, and Project Management teams to deliver data-driven digital experiences that support business growth, improve efficiency, and enhance Sodexo’s market presence. This is a remote position, with a preference for candidates residing in the Eastern or Central Time Zones.

Requirements

Bachelor’s degree in a related field or equivalent experience.
10+ years of digital marketing leadership experience.
10+ years of people management experience.
Proven ability to lead integrated digital strategies across content, channels, automation, and analytics.
Strong communication, presentation, and stakeholder-influencing skills.
Experience in B2B organizations.
Demonstrated expertise with martech platforms (Pardot, HubSpot, Optimizely, etc.) and deep knowledge of digital lead-gen ecosystems.
Proven success optimizing enterprise-scale websites and driving measurable commercial outcomes.
Strong business acumen with the ability to translate complex market insights into actionable digital strategies.
Leadership skills to be able to convince and influence different segment leaders (marketing, sales, operation).
Ability to collaborate with global team on website content and design as well as martech choices/licensing.
Business acumen to be able understand our business model and to contribute to growth.

Nice To Haves

Experience in hospitality, food service, or facilities management.
Master’s degree preferred.

Responsibilities

Own the NORAM digital growth strategy, driving pipeline generation, MQL development, and top-of-funnel performance.
Set the operating model for integrated, multichannel digital marketing across SEO, paid media, social, web, and marketing automation.
Govern and continuously optimize us.sodexo.com and related microsites, including UX, information architecture, content, and performance analytics.
Implement evidence-based improvements using insights from behavior, search, and AI-driven performance trends.
Manage and develop the Digital Content, Digital Channel Marketing, and Project Management teams, ensuring alignment with business goals and brand priorities.
Define and oversee the marketing technology stack (automation, analytics, experimentation, SEO tools).
Standardize dashboards, reporting, and data models to demonstrate ROI and inform investment decisions.
Set budgets, manage external partners and agencies, and ensure measurable outcomes from paid media and content operations.
Ensure tight integration with Sales, Communications, Segment Marketing, and global partners; support Sales Plays, ABM initiatives, and enterprise communication rhythms.