Logicmonitor - Boston, MA
posted about 2 months ago
As the VP of Growth Marketing at LogicMonitor, you will be at the forefront of driving our demand generation strategy aimed at acquiring new customers and expanding existing accounts. This pivotal role reports directly to the Chief Marketing Officer and offers high visibility within the leadership team. You will be responsible for owning and executing integrated marketing campaigns that encompass various channels including content marketing, digital marketing, SEO, account-based marketing, email, social media, and our corporate website. Your primary objective will be to generate qualified leads and build a robust pipeline on a global scale. In this role, you will lead demand generation initiatives that are crucial for meeting revenue targets through a variety of integrated campaigns. You will develop and execute a comprehensive website strategy, ensuring that our site is not only visually engaging but also optimized for high conversion rates. This will involve collaboration with Marketing, Web Engineering, and other stakeholders to expand into new markets with localized sites. You will also build and manage a high-performing global demand generation team focused on driving pipeline growth, acquiring new customers, and identifying cross-sell and upsell opportunities. Your responsibilities will include overseeing digital channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns, while aligning these efforts with regional needs and sales targets. You will develop an outbound and account-based marketing strategy that aligns with sales objectives for both new and existing customers. A key aspect of your role will be fostering a culture of continuous testing and optimization to enhance channel performance and return on investment (ROI). You will ensure alignment among marketing, sales, and go-to-market teams to achieve collective success. Additionally, you will collaborate with Marketing Operations and IT to select and implement marketing technology solutions, including AI and analytics tools, to facilitate data-driven decision-making. You will also coordinate with various marketing teams to deliver integrated and cohesive campaigns and programs. As a leader, you will guide your marketing team to prioritize strategically and remain accountable for outcomes, while managing marketing investments, budgets, and ROI optimization in partnership with the CMO. Regular presentations of updates and performance insights to stakeholders, including the CEO and Board of Directors, will be a critical part of your role.