Logicmonitor - Santa Barbara, CA
posted about 2 months ago
As the Vice President of Growth Marketing at LogicMonitor, you will play a pivotal role in driving the demand generation strategy aimed at acquiring new customers and expanding existing accounts. This position is based in Santa Barbara, CA, and offers a hybrid work environment. You will report directly to the Chief Marketing Officer and will have significant visibility with the leadership team, making your contributions critical to the company's growth trajectory. Your primary responsibility will be to own and execute integrated marketing campaigns that encompass various channels including content marketing, digital marketing, SEO, account-based marketing, email marketing, social media, and website management. The overarching goal is to generate qualified leads and build a robust global pipeline. In this role, you will lead demand generation initiatives that are essential for meeting revenue targets through a variety of integrated campaigns. You will develop and execute a comprehensive website strategy, ensuring that the site is visually engaging and optimized for conversions, while also collaborating with Marketing, Web Engineering, and other stakeholders. Additionally, you will be responsible for building and managing a high-performing global demand generation team that focuses on pipeline growth, new customer acquisition, and cross-sell/upsell opportunities. You will oversee digital channels including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns, ensuring alignment with regional needs and sales targets. Your leadership will extend to fostering a culture of continuous testing and optimization to enhance channel performance and return on investment (ROI). You will also collaborate with Marketing Operations and IT to select and implement marketing technology solutions, including AI and analytics tools, to facilitate data-driven decision-making. Regular updates and performance insights will be presented to stakeholders, including the CEO and the Board of Directors, ensuring transparency and alignment across the organization.