Vice President, Growth Marketing

$225,000 - $275,000/Yr

Logicmonitor - Santa Barbara, CA

Full-time - Senior

Santa Barbara, CA

Professional, Scientific, and Technical Services

About the position

As the Vice President of Growth Marketing at LogicMonitor, you will play a pivotal role in driving the demand generation strategy aimed at acquiring new customers and expanding existing accounts. This position is based in Santa Barbara, CA, and offers a hybrid work environment. You will report directly to the Chief Marketing Officer and will have significant visibility with the leadership team, making your contributions critical to the company's growth trajectory. Your primary responsibility will be to own and execute integrated marketing campaigns that encompass various channels including content marketing, digital marketing, SEO, account-based marketing, email marketing, social media, and website management. The overarching goal is to generate qualified leads and build a robust global pipeline. In this role, you will lead demand generation initiatives that are essential for meeting revenue targets through a variety of integrated campaigns. You will develop and execute a comprehensive website strategy, ensuring that the site is visually engaging and optimized for conversions, while also collaborating with Marketing, Web Engineering, and other stakeholders. Additionally, you will be responsible for building and managing a high-performing global demand generation team that focuses on pipeline growth, new customer acquisition, and cross-sell/upsell opportunities. You will oversee digital channels including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns, ensuring alignment with regional needs and sales targets. Your leadership will extend to fostering a culture of continuous testing and optimization to enhance channel performance and return on investment (ROI). You will also collaborate with Marketing Operations and IT to select and implement marketing technology solutions, including AI and analytics tools, to facilitate data-driven decision-making. Regular updates and performance insights will be presented to stakeholders, including the CEO and the Board of Directors, ensuring transparency and alignment across the organization.

Responsibilities

• Drive the demand generation strategy to acquire new customers and grow existing accounts.
• Own integrated marketing campaigns covering content, digital marketing, SEO, account-based marketing, email, social media, and the company website.
• Lead demand generation initiatives to drive qualified leads and meet revenue targets through various marketing channels.
• Develop and execute the website strategy, ensuring a high-converting, visually engaging site in collaboration with stakeholders.
• Build and manage a high-performing global demand generation team to drive pipeline growth and new customer acquisition.
• Oversee digital channels including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
• Align campaigns with regional needs and sales targets.
• Develop an outbound and account-based marketing strategy aligned with sales objectives.
• Foster a culture of continuous testing and optimization to enhance channel performance and ROI.
• Ensure alignment among marketing, sales, and go-to-market teams for collective success.
• Collaborate with Marketing Operations and IT to select and implement Marketing Technology for data-driven decision-making.
• Coordinate with various marketing teams to deliver integrated and cohesive campaigns and programs.
• Manage Growth marketing investments, budgets, and ROI optimization in partnership with the CMO.
• Regularly present updates and performance insights to stakeholders, including the CEO and Executive Leadership.

Requirements

• Bachelor's degree in Marketing or a related field.
• 15+ years of marketing experience in demand generation, digital, ABM, social media, and web marketing, with a focus on B2B software and technology companies.
• Experience in high-growth environments and scaling operations in mid to large businesses.
• Proven track record of attracting, developing, and leading high-performing, global teams.
• Ability to influence and collaborate across the organization, including with executive leadership.
• Strong communication skills with the ability to convey information clearly to executive management and stakeholders.
• Strategic thinker with experience executing regionally across multiple markets in both direct and indirect GTM models.
• Demonstrated success in driving demand generation and pipeline growth.
• In-depth knowledge of inside sales processes, strategies, and best practices.
• Hands-on leadership balancing strategic vision with operational execution.
• Strong experience with marketing technology, operations, and platforms, including CRM, ABM, sales automation, ad tech, and engagement tools.
• Experience leading web development teams/agencies and working with web technologies like WordPress.

Benefits

• Hybrid work environment
• Competitive salary range of $225,000 - $275,000 per year
• Recognition as a Great Place To Work®
• High employee satisfaction
• Commitment to diversity and inclusion
• Opportunities for professional growth and development