Vice President, Growth Marketing

$225,000 - $275,000/Yr

Logicmonitor - Santa Barbara, CA

Full-time - Senior

Santa Barbara, CA

Professional, Scientific, and Technical Services

About the position

As the VP of Growth Marketing at LogicMonitor, you will play a pivotal role in driving the demand generation strategy aimed at acquiring new customers and expanding existing accounts. This position reports directly to the Chief Marketing Officer and offers high visibility within the leadership team. You will be responsible for owning and executing integrated marketing campaigns that encompass various channels including content marketing, digital marketing, SEO, account-based marketing, email, social media, and the company website. Your primary objective will be to generate qualified leads and build a robust pipeline on a global scale. In this role, you will lead demand generation initiatives that are crucial for meeting revenue targets through a variety of integrated campaigns. You will develop and execute a comprehensive website strategy, ensuring that it is visually engaging and optimized for conversions, while also collaborating with Marketing, Web Engineering, and other stakeholders. Additionally, you will expand into new markets by creating localized sites and build a high-performing global demand generation team focused on pipeline growth, new customer acquisition, and cross-sell/upsell opportunities. You will oversee digital channels including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns, aligning them with regional needs and sales targets. A key aspect of your role will be to develop an outbound and account-based marketing strategy that aligns with sales objectives for both new and existing customers. You will foster a culture of continuous testing and optimization to enhance channel performance and ROI, ensuring alignment among marketing, sales, and go-to-market teams for collective success. As a leader, you will guide the marketing team to prioritize strategically and stay accountable for outcomes, while managing marketing investments, budgets, and ROI optimization in partnership with the CMO. You will also oversee agencies, vendors, and contractors to ensure effective delivery and outcomes of outsourced programs, regularly presenting updates and performance insights to stakeholders, including the CEO, Executive Leadership, and the Board of Directors.

Responsibilities

• Lead demand generation initiatives to drive qualified leads and meet revenue targets through integrated campaigns.
• Develop and execute the website strategy, ensuring a high-converting, visually engaging site in collaboration with Marketing, Web Engineering, and other stakeholders.
• Expand into new markets with localized sites.
• Build and manage a high-performing global demand generation team to drive pipeline growth, new customer acquisition, and cross-sell/upsell opportunities.
• Own the marketing pipeline targets, working with the marketing team to define growth plans, channel strategies, and analytics for new logos and expansion.
• Oversee digital channels including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
• Align campaigns with regional needs and sales targets.
• Develop an outbound and account-based marketing strategy aligned with sales objectives for new and existing customers.
• Foster a culture of continuous testing and optimization to enhance channel performance and ROI.
• Ensure alignment among marketing, sales, and go-to-market teams for collective success.
• Collaborate with Marketing Operations and IT to select and implement Marketing Technology, including AI, intent-based tools, and analytics for data-driven decision-making.
• Coordinate with Brand, Communications, Field/Partner, Global Event, and Product Marketing teams to deliver integrated and cohesive campaigns and programs.
• Lead and grow the marketing team, guiding them to prioritize strategically and stay accountable for outcomes.
• Manage Growth (Demand Generation) marketing investments, budgets, and ROI optimization in partnership with the CMO.
• Oversee agencies, vendors, and contractors to ensure effective delivery and outcomes of outsourced programs.
• Regularly present updates and performance insights to stakeholders, including the CEO, Executive Leadership, and the Board of Directors.

Requirements

• Bachelor's degree in Marketing or a related field.
• 15+ years of marketing experience in demand generation, digital, ABM, social media, and web marketing, with a focus on B2B software and technology companies.
• Experience in high-growth environments and scaling operations in mid to large businesses.
• Proven track record of attracting, developing, and leading high-performing, global teams.
• Ability to influence and collaborate across the organization, including with executive leadership.
• Strong communication skills with the ability to clearly convey information to executive management and stakeholders.
• Ability to team with Sales and GTM teams is essential.
• Strategic thinker with experience executing regionally across multiple markets in both direct and indirect GTM models.
• Demonstrated success in driving demand generation and pipeline growth.
• In-depth knowledge of inside sales processes, strategies, and best practices.
• Hands-on leadership balancing strategic vision with operational execution.
• Strong experience with marketing technology, operations, and platforms, including CRM, ABM, sales automation, ad tech, and engagement tools.
• Experience leading web development teams/agencies and working with web technologies like WordPress.
• Proven ability to build a data-driven marketing team and manage significant budgets.

Nice-to-haves

• Experience with AI and Machine Learning in marketing strategies.
• Familiarity with analytics tools for data-driven decision making.
• Experience in managing large marketing budgets effectively.

Benefits

• Comprehensive health, dental and vision coverage.
• Generous parental leave policies.
• Access to Employee Assistance Program and various Wellness programs.
• 401K with company matching.
• Learning and development stipend.
• Unlimited vacation policy.