Vice President, Growth Marketing

$225,000 - $275,000/Yr

Logicmonitor

Full-time - Senior

Professional, Scientific, and Technical Services

About the position

At LogicMonitor, we are dedicated to creating a workplace where our employees thrive and feel valued. As the Vice President of Growth Marketing, you will play a pivotal role in driving our demand generation strategy, aimed at acquiring new customers and expanding existing accounts. This position is based in the vibrant San Francisco Bay Area, where our Centers of Energy foster collaboration, creativity, and a culture of connection. You will report directly to the Chief Marketing Officer and will have significant visibility with the leadership team, allowing you to shape the growth trajectory of our organization. In this role, you will be responsible for owning integrated marketing campaigns that encompass various channels including content marketing, digital marketing, SEO, account-based marketing, email marketing, social media, and our corporate website. Your primary objective will be to generate qualified leads and build a robust pipeline on a global scale. You will lead demand generation initiatives that align with our revenue targets, ensuring that our marketing efforts are effective and measurable. You will also be tasked with developing and executing a comprehensive website strategy, ensuring that our online presence is visually engaging and optimized for conversions. This includes expanding into new markets with localized sites and managing a high-performing global demand generation team. Your leadership will be crucial in driving pipeline growth, customer acquisition, and cross-sell/upsell opportunities. You will oversee digital channels such as SEM, paid social, webinars, and sponsorships, ensuring that our campaigns are aligned with regional needs and sales objectives. As a leader, you will foster a culture of continuous testing and optimization, enhancing channel performance and return on investment. Collaboration will be key, as you will work closely with Marketing Operations and IT to implement marketing technology solutions that support data-driven decision-making. You will also coordinate with various marketing teams to deliver cohesive campaigns that resonate with our target audience. Regular updates and performance insights will be presented to stakeholders, including the CEO and the Board of Directors, ensuring transparency and alignment across the organization.

Responsibilities

• Drive the demand generation strategy to acquire new customers and grow existing accounts.
• Own integrated marketing campaigns covering content, digital marketing, SEO, account-based marketing, email, social media, and the company website.
• Lead demand generation initiatives to drive qualified leads and meet revenue targets through integrated campaigns.
• Develop and execute the website strategy, ensuring a high-converting, visually engaging site in collaboration with stakeholders.
• Build and manage a high-performing global demand generation team to drive pipeline growth, new customer acquisition, and cross-sell/upsell opportunities.
• Oversee digital channels including SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns.
• Align campaigns with regional needs and sales targets.
• Develop an outbound and account-based marketing strategy aligned with sales objectives for new and existing customers.
• Foster a culture of continuous testing and optimization to enhance channel performance and ROI.
• Ensure alignment among marketing, sales, and go-to-market teams for collective success.
• Collaborate with Marketing Operations and IT to select and implement Marketing Technology, including AI and analytics for data-driven decision-making.
• Coordinate with Brand, Communications, Field/Partner, Global Event, and Product Marketing teams to deliver integrated and cohesive campaigns and programs.
• Lead and grow the marketing team, guiding them to prioritize strategically and stay accountable for outcomes.
• Manage Growth marketing investments, budgets, and ROI optimization in partnership with the CMO.
• Oversee agencies, vendors, and contractors to ensure effective delivery and outcomes of outsourced programs.
• Regularly present updates and performance insights to stakeholders, including the CEO, Executive Leadership, and the Board of Directors.

Requirements

• Bachelor's degree in Marketing or a related field.
• 15+ years of marketing experience in demand generation, digital, ABM, social media, and web marketing, with a focus on B2B software and technology companies.
• Experience in high-growth environments and scaling operations in mid to large businesses.
• Proven track record of attracting, developing, and leading high-performing, global teams.
• Ability to influence and collaborate across the organization, including with executive leadership.
• Strong communication skills with the ability to clearly convey information to executive management and stakeholders.
• Ability to team with Sales and GTM teams is essential.
• Strategic thinker with experience executing regionally across multiple markets in both direct and indirect GTM models.
• Demonstrated success in driving demand generation and pipeline growth.
• In-depth knowledge of inside sales processes, strategies, and best practices.
• Hands-on leadership balancing strategic vision with operational execution.
• Strong experience with marketing technology, operations, and platforms, including CRM, ABM, sales automation, ad tech, and engagement tools.
• Experience leading web development teams/agencies and working with web technologies like WordPress.
• Proven ability to build a data-driven marketing team and manage significant budgets.

Benefits

• Competitive salary range of $225,000 - $275,000 per year
• Opportunity to work in a certified Great Place To Work®
• Inclusive and diverse workplace culture
• Access to Centers of Energy for collaboration and creativity
• Recognition and performance-driven culture