Vice President, Head of Digital Marketing

Cohen & Steers - New York, NY

Full-time - Senior

New York, NY

Funds, Trusts, and Other Financial Vehicles

About the position

The Vice President of Digital Marketing at Cohen & Steers is a leadership role responsible for developing and executing a comprehensive digital marketing strategy that aligns with the company's global objectives. This position oversees various digital marketing initiatives, including web properties, email marketing, lead generation, and analytics, while managing a team of digital marketing professionals. The role is critical in enhancing the firm's brand recognition and driving client engagement through innovative digital marketing practices.

Responsibilities

• Develop, implement, and oversee a comprehensive digital marketing strategy and roadmap.
• Lead, mentor, and develop a high-performing team of four digital marketing professionals.
• Define clear responsibilities, SLAs, and KPIs for digital marketers, holding the team accountable for their deliverables.
• Manage and optimize Cohen & Steers' digital assets, including websites, email marketing, SEO, and sales enablement tools.
• Facilitate open communication across teams and establish partnerships with internal stakeholders and external agencies.
• Manage multiple digital marketing projects simultaneously, ensuring timely completion and alignment with business objectives.
• Monitor, analyze, and report on key digital metrics to optimize performance and inform decision-making.
• Oversee the development and execution of the firm's digital roadmap, managing project intake for strategic alignment.
• Inform targeted email marketing campaigns and lead generation programs to drive client engagement and retention.
• Ensure digital marketing is integrated within the firm's owned, earned, and paid media strategy.
• Stay updated on the latest digital marketing trends, technologies, and best practices.

Requirements

• 10+ years of digital marketing experience.
• Demonstrated ability to lead and develop a digital marketing team, with experience managing direct reports.
• Extensive experience managing complex digital projects from concept to completion.
• Ability to manage multiple complex digital projects simultaneously.
• Strong organizational, project management, and communication skills.
• Hands-on experience with web analytics tools, marketing automation, CMS, and CRMs, preferably Google Analytics, WordPress, Salesforce, and Pardot.
• Strong interpersonal skills with the ability to work cross-functionally and build relationships across departments.
• Ability to analyze data to drive decisions, optimize sites and campaigns, and measure ROI.
• Familiarity with the asset management industry, including knowledge of financial products and regulatory requirements.

Nice-to-haves

• Familiarity with the asset management industry, including knowledge of financial products and regulatory requirements.