Vice President, Marketing, Consumer Products

The Daily Wire - Nashville, TN

Full-time - Senior

Nashville, TN

About the position

The Vice President of Marketing for Consumer Products at Daily Wire will lead the development and execution of comprehensive marketing strategies aimed at driving customer acquisition and retention for a diverse portfolio of consumer products. This role is pivotal in shaping brand strategy, overseeing creative development, and ensuring effective integration across various media channels. The VP will work closely with the marketing team and external partners to optimize brand connections with consumers, leveraging insights and innovative marketing programs.

Responsibilities

• Partner with the President of Consumer Products and the CMO to build and execute multi-year growth strategies for the consumer products division.
• Develop and implement an omni customer-led marketing strategy with clear KPIs that deliver on acquisition and retention goals while building brand love.
• Build a marketing culture that champions customer orientation, driven by insights, measurement, and continuous optimization.
• Synthesize priorities and build comprehensive plans to drive demand, effectively allocating and managing budget and resources to maximize brand impact on sales, profit, and valuation.
• Work cross-functionally with marketing leaders to build and execute short and long-term customer acquisition strategies.
• Maximize and grow the brand's position with conservative audiences aligned with the company's mission.
• Set a calendar of key promotional beats for each product line to maximize all annual paid, earned, and owned customer touchpoints.
• Develop best-in-class retail, social, and digital storytelling and experiences that are disruptive and innovative.
• Lead innovation in social strategy by leveraging creators, influencers, and platform-led ideas to drive brand relevance.
• Collaborate with Partner Marketing & Ad Sales Marketing to create opportunities with brand partners that drive mutual business results.
• Actively drive and build authentic communities at the local level, creating plans with national reach and measurable local impact.
• Grow and develop a high-performing team of internal and external resources.

Requirements

• Bachelor's degree in Business Administration, Marketing, or related field.
• Minimum 10 years of marketing experience with 10+ years in leadership roles.
• E-commerce retail experience and ideally subscription experience.
• Experience driving customer acquisition and retention.
• Research experience in quantitative and qualitative methods to build customer personas and identify sales opportunities.
• Extensive brand strategy, campaign briefing, development, execution, and management experience.
• Effective cross-functional collaboration and partnership across various internal departments.

Nice-to-haves

• Experience working with news and entertainment talent to build brand and product extensions.
• A passion for building culture and developing high-performing teams.

Benefits

• Health insurance options (medical through BlueCross Blue Shield; dental and vision through Guardian)
• Paid Time Off
• 401k with 5% match