Vice President of Growth Marketing

Groundworks Operations - Virginia Beach, VA

Full-time - Senior

Virginia Beach, VA

Administrative and Support Services

About the position

The Vice President of Growth Marketing at Groundworks Operations, LLC is a senior leadership role focused on driving the growth of the company's diverse portfolio through a data-driven marketing strategy. This position involves leading multi-channel marketing efforts, collaborating with cross-functional teams, and implementing innovative strategies to enhance customer acquisition, engagement, and retention. The ideal candidate will have extensive experience in consumer marketing and a proven track record of success in leadership roles, particularly in fast-paced environments.

Responsibilities

• Develop and implement a pioneering marketing strategy focused on maximizing ROI and driving customer acquisition, engagement, and retention.
• Provide leadership and direction across a multi-channel growth strategy including SEM, SEO, Display, Affiliate, social media, and CRM.
• Collaborate with cross-functional teams to create best-in-class experiences for customers and field teams.
• Develop a scalable vision to support the diverse Groundworks portfolio of brands and integrate local market knowledge.
• Lead, mentor, and coach the marketing team while fostering an entrepreneurial mindset.
• Refine, validate, and standardize core KPIs to meet the needs of the executive team and marketing leaders.
• Support the launch into new geographic markets and product-line extensions.
• Lead diligence, implementation, and continuous refinement of the media mix through media mix modeling and multi-touch attribution.
• Create strong executive-level communication to demonstrate marketing strategies and results to senior leadership.

Requirements

• 12+ years of consumer marketing experience, including 5+ years of leadership with direct reports across several marketing channels.
• Strong ability to grow and coach internal marketing talent.
• Proven track record of personal success and leading change in complex organizations.
• Entrepreneurial spirit to shape growth initiatives and company direction.
• Ability to think strategically and creatively, analyze data, and recommend actions.
• Expert communication, presentation, and material preparation skills.
• Strong knowledge of digital communication platforms.

Nice-to-haves

• Experience in a fast-growing company or private equity-backed environment.
• Familiarity with data science and predictive analytics in marketing.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• 401(k) matching
• Life insurance