Vice President of Growth Marketing

Groundworks Operations - Portage, IN

Full-time - Senior

Portage, IN

11-50 employees

Administrative and Support Services

About the position

The Vice-President of Growth Marketing at Groundworks will lead the company's marketing efforts to drive growth through a data-driven approach across various acquisition channels. This role is pivotal in shaping the marketing strategy to enhance customer acquisition, engagement, and retention while collaborating with cross-functional teams to create exceptional customer experiences. The position requires a strategic leader who can mentor and develop marketing talent, refine key performance indicators, and support the launch of new markets and products.

Responsibilities

• Develop and implement a pioneering marketing strategy focused on maximizing return on investment while driving customer acquisition, engagement, and retention.
• Provide leadership and direction across multi-channel growth strategy including SEM, SEO, Display, Affiliate, social paid/earned, community/influencer development, and CRM.
• Collaborate with cross-functional teams including Sales, Customer Experience, Technology, and Field Support to create best-in-class experiences for customers and field teams.
• Develop a scalable vision to support the diverse Groundworks portfolio of brands, integrating local knowledge to win market share.
• Lead, mentor, and coach the marketing team while fostering an entrepreneurial mindset.
• Refine, validate, and standardize core KPIs to meet the needs of the executive team and marketing channel leaders.
• Support the launch into new geographic markets and new product-line extensions.
• Lead diligence, implementation, and continuous refinement of the media mix through media mix modeling and multi-touch attribution.
• Create strong, executive-level communication to demonstrate marketing strategies and results to senior leadership and stakeholders.

Requirements

• 12+ years of consumer marketing experience, including 5+ years of leadership with direct reports across several marketing channels.
• Strong ability to grow and coach internal marketing talent.
• A proven track record of personal success and ambitious undertakings.
• Experience leading change efforts in complex organizations.
• Entrepreneurial spirit to shape growth initiatives and the company.
• Ability to think strategically and creatively, analyze, synthesize, recommend, and take action.
• Expert communication, presentation, and material preparation skills.
• Strong knowledge of digital communication platforms.
• Ability to travel 1-2 trips monthly to support diverse geographic footprint.

Benefits

• Medical insurance
• Dental insurance
• Optical insurance
• Long/Short Term Disability
• Life insurance
• 401(k) with company match
• Paid time off including 6 holidays