Vice President of Loyalty Card Marketing

$200,000 - $200,000/Yr

Unclassified - Richardson, TX

Full-time - Director

Richardson, TX

About the position

The Director of Loyalty Cards and Database/Relationship Marketing will play a pivotal role in shaping the customer engagement strategies for a leading national superstore specialty retailer. This position is focused on developing, managing, and executing comprehensive customer life cycle, loyalty, and database marketing strategies. The primary objective is to elevate the loyalty card program by leveraging consumer behavioral data alongside direct mail initiatives. The successful candidate will provide overall strategic direction for the loyalty card program, ensuring its development, structure, and marketing presence are aligned with the company's goals. In this role, you will be responsible for defining and communicating business requirements for all marketing systems that interact with the customer database. This is crucial for ensuring effective customer relationship management and maximizing the impact of marketing efforts. You will work closely with cross-functional teams to integrate insights from customer data into actionable marketing strategies that enhance customer loyalty and drive sales. The position requires a deep understanding of retail marketing dynamics, particularly in a multi-market environment. You will need to analyze customer data to identify trends and opportunities, enabling the company to tailor its marketing efforts to meet the evolving needs of its customer base. Your ability to present findings and strategies clearly and persuasively will be essential in gaining buy-in from stakeholders and driving the success of the loyalty program.

Responsibilities

• Develop and manage customer life cycle, loyalty, and database marketing strategies.
• Elevate the loyalty card program using consumer behavioral data and direct mail efforts.
• Provide strategic direction for the loyalty card program, including its development and marketing presence.
• Define and communicate business requirements for marketing systems interacting with the customer database.
• Ensure effective customer relationship management through data-driven marketing initiatives.
• Analyze customer data to identify trends and opportunities for enhancing loyalty and engagement.
• Collaborate with cross-functional teams to integrate customer insights into marketing strategies.

Requirements

• Six years of progressively responsible retail marketing experience in a multi-market retail or similar environment.
• Three years of database/relationship marketing experience.
• Exceptional analytical, statistical, quantitative, and deduction skills.
• Strong verbal presentation and written communication skills.

Benefits

• Competitive salary starting from $200,000.