Sycuan Gaming Center - El Cajon, CA
posted 6 days ago
About the position
Sycuan Casino Resort is seeking a highly analytical and results-oriented Vice President of Marketing and Analytics to lead our efforts in driving casino revenue and growth through strategic leveraging of our loyalty club database. This role will focus on developing and executing data-driven strategies centered around promotions, special events, casino host programs, and targeted database marketing initiatives. You will be responsible for maximizing player engagement, increasing visitation frequency, and enhancing customer lifetime value through insightful data analysis, robust forecasting, and rigorous post-analysis. Effective budgeting and resource allocation will be crucial for maximizing the impact of these initiatives.
Responsibilities
- Lead data-driven marketing and advertising strategies to align with the company's overall business objectives, utilizing customer relationship management tools, marketing automation platforms, and advanced analytics capabilities.
- Lead and mentor a high-performing marketing team, fostering a culture of creativity, innovation, and data-centric decision-making.
- Oversee all casino marketing, promotions, and advertising activities, including database management and maintenance, promotion & special events, and market research.
- Leverage player data to segment audiences, personalize offers, and drive targeted marketing campaigns that maximize player acquisition, retention, and lifetime value.
- Drive development and growth by executing impactful marketing campaigns across various channels (email, direct mail, digital, online & offline).
- Analyze marketing and performance metrics, identify areas for improvement, and translate insights into actionable strategies.
- Manage the marketing and advertising budget and ensure efficient resource allocation.
- Build and maintain strong relationships with key partners, agencies, and media outlets.
- Stay abreast of industry trends, competitor strategies, and customer behavior through ongoing market research and competitive analysis.
- Provide strategic guidance and data-driven insights to the Senior Vice President of Marketing & Advertising.
Requirements
- 10+ years of experience in marketing
- 5+ years of experience in casino marketing or a related field, with a strong focus on database marketing, promotions, and player development
- 5+ years of experience leading a marketing team
- Proven track record of developing and executing successful data-driven marketing strategies and campaigns
- Experience working with casino management systems (CMS) and other relevant marketing technologies.
