VICE PRESIDENT OF MARKETING AND BRAND STRATEGY

Legend Senior Living Corporate Office - Wichita, KS

Full-time - Senior

Wichita, KS

About the position

The Vice President of Marketing & Brand Strategy at Legend Senior Living is a pivotal role responsible for leading the strategic planning, development, and execution of comprehensive marketing strategies. This position collaborates closely with the SVP of Sales & Marketing to align organizational goals and priorities, driving the creation and deployment of marketing collateral across all company channels. The role involves managing a talented team, enhancing the Legend brand, and developing new brands while overseeing marketing operations for over 60 communities.

Responsibilities

• Drive alignment of marketing goals with sales expectations to optimize occupancy rates and revenue growth across all Legend Senior Living communities.
• Strategically plan and execute comprehensive marketing programs tailored to enhance brand positioning and market presence.
• Oversee all aspects of company-wide marketing, branding, communications, and public relations activities to uphold and strengthen the Legend brand identity.
• Direct editorial design, production, and distribution efforts, ensuring alignment with corporate directives from the CEO and SVP of Sales and Marketing.
• Develop, implement, and evaluate the effectiveness of digital marketing, communications, and PR strategies to maximize impact and engagement.
• Manage media relations, coordinating inquiries and maintaining regular communication to bolster positive exposure and brand reputation.
• Provide strategic guidance, training, and support to Residence Directors and Sales Directors to optimize marketing, communication, outreach, and PR efforts, driving measurable results.
• Ensure comprehensive marketing research is conducted and guide the development of annual and quarterly marketing plans to achieve strategic objectives and enhance community-specific outcomes.

Requirements

• Minimum 5 years prior experience in leading corporate marketing strategy and department team.
• Proficient in Microsoft Office suite required, working knowledge of Adobe design applications preferred.
• Strong attention to detail, ability to anticipate needs, sales presentation, follow-through and ownership on assignments.
• Bachelor's degree in marketing, communications, advertising, or similar discipline; or equivalent experience.

Benefits

• Major medical health insurance
• Dental coverage
• Life insurance
• 401(k) program
• Voluntary insurance
• Paid time off
• Scholarships
• Associate care program