About the position
LEMOINE is seeking a Vice President of Marketing and Business Development within our Disaster Services business line. In this role, you will provide leadership and strategic direction for key marketing initiatives and must-win pursuits. This key position is designed to support the development of market share and build top-line revenue across LEMOINE's Response & Resiliency, and Advisory Services business lines. This role requires extensive relationship-building skills and strategies, including developing relationships with leaders that span both geography and business lines. This role requires a strong understanding of the overall industry and market with specific understanding of the clients LEMOINE serves. To be successful, you must monitor industry trends for emerging opportunities and adapt strategies based on data and analytics. Critical to this role is a strong understanding of the overall vision of the organization, as well as the short- & long-term objectives of the Operations units you support. This role will be responsible for the development and implementation of a robust marketing strategy in support of those operational goals. Accordingly, you must understand budget considerations and optimize marketing spending to align with ROI and business objectives. You will work on selected opportunities and oversee bid strategies, pricing, teaming, and proposal strategies and development. You will be expected to support the internal strategy and risk management for opportunities, while also accounting for the actions of other team members responsible for capture plans. In this role, you will lead strategic pursuits including the development of pre-positioned opportunities that create desired results.
Responsibilities
- Develops strategic marketing and sales plans and budgets for marketing aspects of the Disaster Services business lines.
- Provides operational oversight of Business Development and marketing functions.
- Member of the team accountable for effort, action and results.
- Consistently analyzes current marketing strategy relative to both short & long-term objectives.
- Sets sales priorities and accountabilities necessary to achieve the annual sales target.
- Ensures that resources required to achieve performance targets are aligned in order to deliver on key business objectives.
- Provides marketing leadership and oversight of branding, messaging and media campaigns as well as overall strategic alignment with LEMOINE's marketing programs and initiatives.
- Collaborates with members of the executive team to evaluate both marketing and business development performance.
- Evaluate sales effectiveness by monitoring key performance indicators (KPIs) to implement changes as needed.
- Collaborates to develop an integrated approach to business development and strategic marketing activities across LEMOINE's Disaster Services and Advisory Services business lines.
- Contributes to furthering the business development processes across all business lines.
- Supports client business development relationships and activities when needed.
- Supports the execution of strategies, major proposals, and interviews.
- Serves as an ambassador for the broader LEMOINE business.
- Leads strategic teaming discussions with other consultants or service providers on key pursuits.
- Champions the firm's image and strategic public relations objectives.
- Oversees communications efforts including advertising and sales collateral adapting based on shifting priorities, data and analytics and other timely information.
- Supervises collateral materials development, public relations and advertising programs, corporate identity development and implementation, special events, website optimization for search engines, direct-mail programs, trade show and market research activities.
- Leads marketing collateral efforts, social media and email campaigns.
- Oversees key events related to projects, sponsorships, fundraisers, conferences, meetings, etc.
- Preserves industry membership status and identifies messaging opportunities, relationship strategies and goals for key employees representing the firm.
- Participates in key professional and community organizations that advance brand image and sales objectives.
- Participates in organizational strategic planning and leads the Marketing initiatives in support of the Company's and/or Business Unit's strategic plan.
- Contributes an executive leadership voice by calling others into action, developing creative solutions and inspiring marketing and business development team members to follow the vision.
- Listens, addresses and contributes ongoing feedback to team members to reinforce positive work outcomes in achieving established goals and objectives.
- Identifies, recruits, trains and develops talented team members through mentorship and guidance as they achieve business growth objectives and activities.
Requirements
- 15+ years of Business Development leadership experience on developing and executing winning strategies on major pursuits (Gross revenue $50 million or greater).
- Bachelor's degree in Business, Marketing, or related field or equivalent work experience.
- 15+ years of Marketing leadership experience, preference for candidates with similar industry experience.
- Be able to participate in creating a track record of a win percentage of 60% or greater pursuits.
- Proven leadership and mentorship skills in developing key employees and training on business development tools and processes.
- Must possess the ability to work collaboratively across multiple markets or business lines with various business leaders.
- Supervisory experience developing creative content jointly with graphic artists on high quality industry leading proposal response documents, website enhancements, collateral, client presentations and trade show booth materials.
Nice-to-haves
- Strong strategic writing, illustration, and communication skills.
- Proficiency in Microsoft Office programs, CRM programs and other business forecasting and pipeline development tools.
- Strategic thinker, able to analyze data for trends to make business decisions on ROI, media investments and other budget decisions.
- Excellent oral and written communication skills and content development skills with a basic understanding of industry and sector terminology.
- Excellent verbal and interpersonal skills, a positive attitude, and a professional demeanor.
- Highly observant and analytical. Excellent time management and organizational skills.
- Requires flexibility to travel on a regular basis.
