Vice President of Marketing and Communications

Xavier University of Louisiana - New Orleans, LA

Full-time - Senior

New Orleans, LA

Educational Services

About the position

The Vice President of Marketing and Communications at Xavier University of Louisiana is a senior leadership role responsible for overseeing the university's marketing and communications strategies. This position serves as the chief strategist for the university's brand, ensuring alignment across various departments and fostering a culture of creativity and collaboration. The VP will lead initiatives to enhance brand awareness, manage media relations, and develop targeted marketing campaigns to support enrollment and community engagement.

Responsibilities

• Ensure coordination and strategy alignment across all marketing and communications stakeholders.
• Develop and implement a forward-thinking marketing and communications strategy that aligns with the university's mission and vision.
• Provide visionary leadership to the marketing and communications team, fostering a culture of creativity, collaboration, and excellence.
• Develop a comprehensive marketing, advertising, communications, and brand strategy that supports key initiatives.
• Conduct regular assessments of brand perception and market position to inform strategic decisions.
• Create and implement targeted marketing campaigns to support enrollment, retention, fundraising, and community engagement.
• Develop the University's annual media plan and budget, ensuring effective use of media investments.
• Maintain relationships with journalists and content creators, monitoring media coverage and sentiment.
• Oversee internal and external communications, ensuring consistency in messaging across all channels.
• Foster relationships with key internal and external stakeholders, collaborating with university leadership.
• Recruit, mentor, and develop a high-performing marketing and communications team.
• Manage the marketing and communications budget, monitoring the effectiveness of investments and initiatives.
• Develop and implement crisis communication plans to protect the university's reputation.
• Manage the university's partners, vendors, and agency of record.

Requirements

• A Master's degree in Marketing, Communications, Public Relations, or a related field.
• A minimum of 10 years of progressive experience in marketing and communications, preferably in higher education.
• Proven track record of successful brand management and strategic communications.
• Strong leadership skills with experience managing diverse teams.
• Excellent written and verbal communication skills, with a strong ability to convey complex ideas clearly.
• Experience in data-driven marketing and utilizing analytics to inform decision-making.
• Familiarity with digital marketing trends, social media platforms, and content management systems.
• Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities.

Benefits

• Full-time position with a competitive salary range of $111K - $141K per year.