Vice President of Marketing and Communications

Aza - Omaha, NE

Full-time - Senior

Hybrid - Omaha, NE

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Vice President (VP) of Marketing and Communications is responsible for developing and executing a comprehensive marketing and brand strategy that drives revenue, enhances visibility and strengthens positive brand perception for Omaha's Henry Doorly Zoo and Lee G. Simmons Wildlife Safari Park. Reporting directly to the SVP of Guest Experience, Brand and Revenue, the VP is a vital member of the Zoo's senior leadership team. This results-oriented executive leads a high-performing team of marketing and communications professionals and is a key driver of cross-functional alignment, goal setting and execution within the organization. A key objective of this role includes driving revenue growth through increased membership and attendance by delivering engaging, inclusive and innovative marketing strategies tailored by audience and optimized by performance. The VP will cater to diverse visitor segments, ensuring a memorable guest experience through integrated marketing and brand strategy. The VP will enhance the organization's performance marketing capabilities and brand strategy by executing impactful campaigns, managing a dynamic team, and ensuring seamless external and internal communications.

Responsibilities

• Lead a results-driven team that delivers strategic, on-brand, professional work to serve clear outcomes, including goals, metrics and KPIs.
• Define, articulate and steward the Zoo's brand identity, brand standards, messaging and positioning to internal and external stakeholders.
• Establish governance, content strategy and metrics-driven performance standards for digital platforms.
• Implement programs to proactively manage reputation and promote positive public image and brand within the Omaha community.
• Partner with VP of Guest Experience and their respective revenue-generating leaders to build marketing and brand strategy.
• Drive consensus among revenue leaders through regular meetings to align and prioritize strategic initiatives.
• Partner with key leaders to support guest and member engagement strategy.
• Establish and execute an integrated marketing strategy that serves diverse visitor segments.
• Support relationships with and continuous evaluation of external vendors.
• Foster positive relationships, alliances and partnerships within the community.
• Regularly report key initiatives, goals and results to team and stakeholders.
• Champion optimal guest experience across all strategies.
• Oversee marketing tooling, from evaluation and contractual agreements to implementation.
• Analyze market trends and competition to ensure differentiation.
• Leverage data and insights to inform and optimize campaign strategy.
• Oversee the annual departmental budget process.

Requirements

• At least 10 years working in marketing.
• At least 5 years of leadership experience in marketing.
• Bachelor's degree in Marketing, Business, or a related field is preferred; however, relevant experience may be considered in lieu of a degree.