Vice President of Marketing and Communications

$120,000 - $165,000/Yr

Seacomm Federal Credit Union - Massena, NY

Full-time - Senior

Massena, NY

501-1,000 employees

Credit Intermediation and Related Activities

About the position

The Vice President of Marketing and Communications at SeaComm Federal Credit Union is a senior leadership role responsible for overseeing all marketing and communication initiatives. The position focuses on enhancing brand awareness, developing strategic marketing plans, and fostering a culture of innovation within the marketing department. The VP will lead a management team, participate in strategic discussions, and ensure that marketing efforts align with the credit union's objectives.

Responsibilities

• Develop, implement, and oversee all marketing and communication initiatives for the credit union.
• Build upon the credit union's competitive position in marketing and business development strategies.
• Create and propose strategic plans to meet short and long-term marketing objectives.
• Promote the brand of the credit union and oversee special events.
• Create an integrated communications plan for products and services directed at stakeholders.
• Ensure all creatives meet high standards impacting the credit union brand.
• Lead a management team to develop an engaging strategy for membership and staff.
• Participate in strategic discussions and succession planning as part of the Senior Leadership Team.
• Manage the annual budget for the marketing department and create a marketing business plan.
• Compile member opinions through surveys and focus groups and analyze marketing reports.
• Hire, train, and monitor the work of direct reports, conducting performance reviews.

Requirements

• Minimum of eight to ten years of experience in a senior management or related role.
• Bachelor's degree in marketing or a related field.

Benefits

• Base compensation range of $120,000-$165,000.
• Annual incentive available.
• Attractive benefits package.
• Excellent working environment.