Vice President of Marketing and eCommerce

$110,000 - $130,000/Yr

Wurth Adams Nuts And Bolts - Frankfort, NY

Full-time - Senior

Frankfort, NY

About the position

The Vice President of Marketing and eCommerce at Wurth Adams Nuts and Bolts will spearhead the development and execution of innovative marketing strategies and eCommerce initiatives aimed at driving growth, enhancing brand visibility, and improving customer engagement. This strategic leadership role requires a deep understanding of digital marketing and eCommerce best practices, along with the ability to inspire and manage teams effectively.

Responsibilities

• Lead the development and execution of marketing strategies and eCommerce initiatives.
• Inspire and manage teams, aligning quality and product management with organizational goals.
• Conduct market research to identify trends and customer needs.
• Design and execute digital marketing campaigns across various channels.
• Oversee the eCommerce platform to ensure optimal user experience and inventory management.
• Enhance brand positioning and ensure consistent brand representation.
• Collaborate with other departments to ensure cohesive strategies and execution.
• Monitor and report on key performance metrics to make data-driven decisions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in marketing and eCommerce, with at least 5 years in a leadership role.
• Proven track record of developing successful marketing strategies and driving online sales.
• Strong understanding of digital marketing tools and eCommerce best practices.
• Excellent leadership and team management skills.
• Analytical mindset with proficiency in data interpretation and performance analysis.
• Exceptional communication and interpersonal skills.

Nice-to-haves

• Experience with advanced analytics tools for tracking customer behavior.
• Familiarity with SEO and PPC strategies.
• Knowledge of inventory management systems.

Benefits

• Maternity/Paternity leave after 1 year of service.
• Tuition Reimbursement eligible after 1 year of service.
• Health benefits including medical, vision, dental, and life insurance.
• 401(k) plan with additional benefits for short-term and long-term disability.
• Paid Time Off accrued per pay period, with an additional day earned per year of service.
• 10 paid holidays.