Vice President of Marketing and eCommerce

$220,000 - $250,000/Yr

Wurth Adams Nut And Bolt - Brooklyn Park, MN

Full-time - Executive

Brooklyn Park, MN

Wholesale Trade Agents and Brokers

About the position

The Vice President of Marketing and eCommerce will lead the development and execution of marketing strategies and eCommerce initiatives to drive growth, enhance brand visibility, and improve customer engagement. This role requires a strategic thinker with a deep understanding of digital marketing, eCommerce best practices, and consumer behavior.

Responsibilities

• Lead and inspire teams, developing strategic plans aligned with organizational goals.
• Manage quality assurance and product management teams, providing guidance and support.
• Develop and implement comprehensive marketing and eCommerce strategies.
• Conduct market research to identify trends and customer needs.
• Set performance goals and evaluate team performance.
• Design and execute digital marketing campaigns across various channels.
• Analyze campaign performance and optimize strategies accordingly.
• Oversee the eCommerce platform for optimal user experience and inventory management.
• Enhance brand positioning and ensure consistent brand representation.
• Collaborate with other departments to ensure cohesive strategies and execution.
• Monitor and report on key performance metrics, making data-driven decisions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in marketing and eCommerce, with at least 5 years in a leadership role.
• Proven track record of developing successful marketing strategies and driving online sales.
• Strong understanding of digital marketing tools and eCommerce best practices.
• Exceptional leadership and team management skills.
• Analytical mindset with proficiency in data interpretation and performance metrics.
• Excellent communication and interpersonal skills.

Benefits

• Maternity/Paternity leave after 1 year of service
• Tuition Reimbursement eligible after 1 year of service
• Health benefits and programs - medical, vision, dental, life insurance and more
• 401(k)
• Short term disability
• Long term disability
• Paid Time Off, accrued per pay period, additional day earned per year of service
• 10 paid holidays