Vice President of Marketing and eCommerce

$220,000 - $250,000/Yr

Würth Industry - Brooklyn Park, MN

Full-time - Senior

Brooklyn Park, MN

Professional, Scientific, and Technical Services

About the position

The Vice President of Marketing and eCommerce will lead the development and execution of marketing strategies and eCommerce initiatives to drive growth, enhance brand visibility, and improve customer engagement. This role requires a strategic thinker with a deep understanding of digital marketing, eCommerce best practices, and consumer behavior.

Responsibilities

• Lead and inspire teams, develop strategic plans, and align quality and product management with organizational goals.
• Develop and implement comprehensive marketing and eCommerce strategies aligned with company goals.
• Design and execute digital marketing campaigns across various channels, including social media, email, SEO, and PPC.
• Oversee the eCommerce platform, ensuring an optimal user experience, product assortment, and inventory management.
• Enhance brand positioning and messaging across all platforms.
• Monitor and report on key performance metrics, making data-driven decisions to improve performance.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in marketing and eCommerce, with at least 5 years in a leadership role.
• Proven track record of developing successful marketing strategies and driving online sales.
• Strong understanding of digital marketing tools and eCommerce best practices.
• Excellent leadership and team management skills.
• Analytical mindset with proficiency in data interpretation and performance metrics.
• Exceptional communication and interpersonal skills.

Benefits

• Life insurance
• Paternal leave
• Paid time off
• Paid holidays
• Short term disability
• Long term disability
• Tuition reimbursement
• 401(k)