Vice President of Marketing and eCommerce

$220,000 - $250,000/Yr

Würth Industry - Frankfort, NY

Full-time - Senior

Frankfort, NY

Professional, Scientific, and Technical Services

About the position

The Vice President of Marketing and eCommerce will spearhead the development and execution of innovative marketing strategies and eCommerce initiatives aimed at driving growth, enhancing brand visibility, and improving customer engagement. This strategic leadership role requires a deep understanding of digital marketing, eCommerce best practices, and consumer behavior, along with the ability to inspire and lead teams effectively.

Responsibilities

• Lead the development and execution of comprehensive marketing and eCommerce strategies aligned with company goals.
• Manage and inspire the quality assurance and product management teams, providing guidance and support for professional growth.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Design and execute digital marketing campaigns across various channels, including social media, email, SEO, and PPC.
• Oversee the eCommerce platform to ensure optimal user experience and product management.
• Enhance brand positioning and messaging across all platforms, ensuring consistent representation.
• Collaborate with other departments to ensure cohesive strategies and execution.
• Monitor and report on key performance metrics, making data-driven decisions to improve outcomes.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in marketing and eCommerce, with at least 5 years in a leadership role.
• Proven track record of developing successful marketing strategies and driving online sales.
• Strong understanding of digital marketing tools and eCommerce best practices.
• Excellent leadership and team management skills.
• Analytical mindset with proficiency in data interpretation and performance metrics.
• Exceptional communication and interpersonal skills.

Nice-to-haves

• Experience with advanced analytics tools for tracking customer behavior.
• Familiarity with inventory management systems and eCommerce platforms.

Benefits

• Maternity/Paternity leave after 1 year of service
• Tuition Reimbursement eligible after 1 year of service
• Health benefits and programs - medical, vision, dental, life insurance
• 401(k) plan
• Short term and long term disability insurance
• Paid Time Off, accrued per pay period, additional day earned per year of service
• 10 paid holidays